Pricing & Consumer Insight Analyst
National Association of REALTORS® · Chicago, IL · 2 mo ago
Business DevelopmentFull-time
Pricing Strategy & Modeling
- Own the development and ongoing maintenance of pricing models for NAR's education offerings, including direct-to-consumer products and licensing/royalty agreements through channel partners.
- Conduct scenario analysis, margin analysis, and revenue forecasting to evaluate the impact of pricing changes and surface clear recommendations.
- Analyze market trends, competitor pricing, and internal cost structures to identify pricing opportunities and risks.
- Build and maintain dashboards and decision-support tools that make pricing data accessible and actionable across the organization.
- Ensure all pricing strategies comply with company policy and applicable regulatory requirements.
- Partner with NAR's research team to design, conduct, and analyze qualitative and quantitative research that deepens understanding of member needs, preferences, and behaviors.
- Translate member research findings into actionable recommendations that inform pricing strategy, product development, and portfolio decisions.
- Monitor trends in member behavior and education consumption patterns, proactively flagging insights relevant to business strategy.
- Prepare and deliver presentations and reports for senior leadership and C-suite executives, communicating pricing strategies, research findings, and recommendations with clarity and confidence.
- Serve as a credible, polished representative of the pricing and insights function in cross-functional and executive settings — able to field questions, defend analysis, and drive alignment.
- Translate complex quantitative analysis into compelling narratives that resonate with non-technical audiences and support executive decision-making.
- Collaborate with Finance, Research, Product, and Sales teams to ensure pricing strategies reflect both business objectives and member needs.
- Act as an internal thought partner on pricing and consumer behavior, bringing rigor and a point of view to cross-functional discussions.
Qualifications
- Bachelor's degree in Finance, Economics, Business, Market Research, or a related field; advanced degree a plus.
- 3–5 years of experience in pricing analysis or pricing strategy, with a demonstrated track record of building and maintaining pricing models that have informed real business decisions.
- Experience in consumer insights, market research, or member/customer behavior analysis — with the ability to connect "what the data says" to "what we should do."
- Strong analytical and quantitative skills with advanced Excel proficiency and experience with data visualization tools (Power BI, Tableau, or similar).
- Familiarity with survey design and advanced analytics tools (e.g., SPSS, R, or similar) is a plus.
- Experience with pricing software or ERP systems is a plus.
- Demonstrated ability to present pricing strategy and research recommendations to senior leaders and executives — with the confidence, clarity, and composure to hold the room and drive decisions.
- Intellectually curious and independently driven — someone who goes beyond the ask, challenges assumptions, and brings a point of view to the work.
- Highly organized, with the ability to manage multiple work streams and deliver high-quality analysis in a fast-paced environment.
NAR Provides
NAR provides comprehensive benefits including health/dental/vision insurance.