Practice Manager

At AEG, we're building something bigger than great eye care—we're creating careers, developing leaders, and making a meaningful difference in the communities we serve. You'll join a team that invests in leadership development and internal growth, values collaboration and continuous learning, and celebrates wins while growing together.

About the Role

At AEG, we believe great patient experiences begin with great teams. As a Practice Manager, you'll inspire, develop, and support the entire team to deliver exceptional patient care and achieve meaningful business results. This role serves as the primary on-site leader, accountable for creating a consistent, patient-centered, and high-performing practice environment. The Practice Manager leads through people, process, service, technology, and business execution, partnering closely with the Optometrist and Field Leadership to support clinical alignment, team development, operational consistency, and practice growth.

Responsibilities

• Lead daily practice operations, patient flow, staffing, scheduling, labor planning, service execution, and operational consistency.
• Serve as the primary on-site floor leader by supporting team alignment, patient needs, service recovery, and real-time operational priorities.
• Establish clear expectations for practice staff regarding daily priorities, role responsibilities, patient care standards, and performance goals.
• Partner with the Optometrist to support exam flow, clinical support expectations, patient handoffs, team readiness, and evolving service offerings.
• Lead, coach, develop, recognize, and hold practice team members accountable for performance, patient care standards, and service behaviors.
• Support new hire development, ongoing training, company initiatives, technology updates, process changes, and practice-level learning needs.
• Reinforce exceptional patient service behaviors that support trust, clear communication, timely follow-up, and a smooth patient experience.
• Monitor patient feedback, service trends, communication gaps, remake opportunities, and operational barriers impacting patient experience or business performance.
• Review daily, weekly, and monthly results to identify performance trends, gaps, risks, and opportunities.
• Partner with the District Manager to support sales, margin, payroll, profitability, patient experience, operational goals, and practice growth.
• Communicate key business priorities to the practice team, connecting results to behavior, patient care, and operational execution.
• Use reports, observations, and trend data to identify opportunities across patient access, optical service, staffing, payroll, patient experience, and operational efficiency.
• Learn and adapt quickly to practice systems, reporting tools, patient care technology, operational software, and evolving digital workflows.
• Support team adoption of current and future systems, software updates, workflow changes, and AI-enabled tools.
• Ensure operational accuracy across systems, patient transactions, benefit-related workflows, documentation, orders, reporting, and service follow-through.
• Support company policies, compliance expectations, asset protection, loss prevention, confidentiality, and operational standards.
• Share best practices and support company initiatives that improve practice performance, patient care, team development, and operational consistency.
• Perform other duties as needed and assigned by field leader.

Requirements

• Minimum of 3+ years of leadership experience in optical, healthcare, retail, hospitality, or a comparable service environment.
• High school diploma or equivalent; business, hospitality, healthcare, optical, or management education preferred (equivalent experience may be considered).
• Eyecare or optical practice leadership experience preferred.
• Optical technical knowledge or comparable healthcare, retail, or service leadership experience required.
• Optician certification preferred.
• Demonstrated ability to lead, coach, develop, and hold team members accountable.
• Ability to guide team members across multiple practice functions and levels of experience.
• Strong communication, coaching, observation, and follow-up skills.
• Ability to analyze reports, trends, business gaps, patient feedback, and performance data.
• Ability to connect business results to team behaviors, patient care, and operational execution.
• Ability to think strategically while identifying specific behaviors, process gaps, and coaching opportunities.
• Ability to manage competing priorities in a fast-paced patient care environment.
• Ability to learn software quickly and support team adoption of current and future practice technology.
• Adaptability supporting evolving systems, tools, and AI-enabled technology within the practice.
• Ability to partner effectively with Optometrists, District Managers, practice staff, and support teams.

Benefits

• 401(k) with company match
• Medical, dental, vision, life, STD, and LTD benefits
• Employee vision discount program
• HSA/FSA
• Paid time off
• Paid holidays

Physical Demands

• Ability to utilize office and practice equipment.
• Prolonged sitting, standing, and walking.
• Ability to move throughout the practice to support patient flow, team needs, and operational execution.
• Ability to lift up to 10 lbs.