PR, Partnerships & Events Manager (Beauty & Wellness / Communications)

About the role

A luxury clean Korean skincare brand with facial spas and a beauty lab in New York is hiring a PR, Partnerships & Events Manager to grow brand awareness through earned media, creator and affiliate partnerships, community events, brand collaborations, and experiential activations.

Responsibilities

• Developing and executing the brand's PR and communications strategy
• Pitching beauty, wellness, lifestyle, business, and founder stories to editors, journalists, producers, podcast hosts, newsletters, and broadcast media
• Securing earned media placements, podcast interviews, speaking opportunities, and thought leadership features
• Building and maintaining relationships with editors, journalists, freelance writers, producers, and media contacts
• Writing press releases, media pitches, founder bios, media kits, and press materials
• Developing compelling story angles around Korean beauty heritage, the founder's journey, product innovation, spa experiences, and seasonal launches
• Recruiting and cultivating affiliate and creator partners whose audiences align with the brand
• Identifying and executing co-marketing partnerships, product collaborations, gifting opportunities, and cross-promotional campaigns
• Developing local partnerships that strengthen awareness around spa locations and new market expansions
• Planning and executing media events, founder events, customer experiences, workshops, launch parties, and experiential activations
• Developing PR strategies around product launches, spa openings, hotel and retail partnerships, and new market launches
• Partnering with marketing, affiliate, social media, ecommerce, spa, and education teams to amplify launches and campaigns across earned, owned, and creator channels
• Maintaining media, creator, affiliate, partnership, and event pipelines with clear weekly reporting

Qualifications

• 3-7+ years of experience in public relations, communications, partnerships, events, or brand marketing within beauty and wellness consumer brands
• Demonstrated success securing earned media and building brand awareness
• Existing relationships with beauty, wellness, lifestyle, or business media strongly preferred
• Experience developing creator, affiliate, and brand partnerships
• Experience planning media, community, or brand events
• Exceptional storytelling, writing, pitching, and relationship-building skills
• Highly organized with excellent project management and follow-through
• Comfortable working directly with a founder in a fast-moving entrepreneurial environment
• Experience with Muck Rack, Cision, Launchmetrics, or similar media platforms is a plus

Compensation

Includes performance-based bonuses, health/dental/vision insurance, 401(k) matching, PTO, employee facials, and monthly product gratis