PR Manager Beauty

Job Description PR Manager, Beauty & Wellness A leading agency is seeking an experienced PR Manager to support a diverse portfolio of beauty, wellness, and lifestyle brands. This role will serve as a PR generalist, developing and executing communications strategies, strengthening media and influencer relationships, and supporting launches, events, and brand activations. The ideal candidate has a strong understanding of both traditional PR and influencer marketing, with a proven ability to secure consistent media coverage, develop creative programming, and manage multiple client priorities in a fast-paced agency environment. This is a mid-level management opportunity for someone who is highly organized, proactive, collaborative, and confident working directly with clients, media, creators, and internal teams. What You’ll Do Develop and execute PR strategies across a portfolio of beauty, wellness, and lifestyle brands Build and maintain strong relationships with editors, journalists, creators, tastemakers, VIPs, and industry contacts Identify opportunities for earned media, influencer partnerships, product seeding, events, and brand activations Develop press materials including pitches, press releases, key messaging, briefing documents, FAQs, and media materials Consistently identify and secure relevant media placements across print, digital, broadcast, and social platforms Develop creative influencer programming, including paid and organic partnerships, gifting, collaborations, and event integrations Manage influencer campaigns from concept through execution, including outreach, negotiations, contracts, timelines, and deliverables Create influencer briefs and content guidelines that align with brand objectives and campaign strategy Identify and secure media and talent for events, launches, mailers, seeding initiatives, and other brand moments Support media outreach and attendance for virtual and in-person events Partner with senior team members on larger PR strategies, campaigns, activations, and special projects Work closely with junior team members to ensure timelines, deliverables, placements, and reporting stay on track Assist with client meetings, presentations, events, and day-to-day account management Prepare agendas, meeting notes, reports, recaps, and other account materials Help onboard and mentor junior team members as needed Stay current on beauty, wellness, entertainment, pop culture, media, and social trends What We’re Looking For 4–5+ years of PR, influencer marketing, or communications experience, ideally within an agency environment Experience working with beauty, wellness, fashion, lifestyle, or consumer brands Strong existing media and influencer relationships Proven experience developing and executing influencer campaigns across both paid and organic programs Experience with influencer negotiations, contracts, timelines, and campaign management Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms Ability to understand social KPIs, trends, and best practices Excellent written and verbal communication skills Strong pitching, storytelling, and relationship-building abilities Highly organized with the ability to manage multiple accounts and competing deadlines Comfortable working in a fast-paced, entrepreneurial, and collaborative environment Confident, positive, proactive approach with strong attention to detail Bachelor’s degree in PR, Marketing, Communications, or a related field preferred Proficiency with Google Workspace and PR/media monitoring and influencer management platforms Genuine passion for beauty, wellness, pop culture, and the evolving media landscape Location: Los Angeles,4 days on site and work form home Friday