PR & Events Manager

About the role

The Public Relations & Events Manager with Rado, U.S. & Caribbean, will develop and implement the brand’s PR and media strategy, build its reputation, image, and ensure effective media coverage along with events execution.

Primary Duties And Responsibilities

• Grow brand awareness and market share through strategic product PR campaigns
• Works collaboratively with Marketing Manager to align PR strategy with business/marketing communications objectives and to support overall marketing plans
• Manage yearly planning and implementation of product PR campaigns under guidance from the global marketing communications team and in close collaboration with local marketing management (MM)
• Develop public relations strategies for current and existing products, launches, and promotions
• Generate new ideas and opportunities to ensure brands’ success
• Draft or oversee the creation of media releases and content on various media channels
• Forges relationships with journalists and key influencers
• Manages the response to time-sensitive and critical situations
• Responsible for U.S. media relations, manage contacts, and facilitate networking for SG Corporate and brand executive
• Ensures proactive contact with the different media through regular interaction
• Manages and sends watches as needed for photoshoots, PR placements, etc.
• Analyzes the quantitative and qualitative outputs of PR programs and placements to maximize effectiveness and ROI
• Creates and manages PR budget including the deadlines, objectives and schedule and invoicing process
• Plan and execute all local and national events for the Rado Brand in the US with retail partners, national branding events, PR events and sponsorships
• Manage overall event responsibilities including location scouting and selection, all planning, run-of-show creation and management, creative theme development, travel management, security coordination, on-site permits and logistics
• Develop weekly, monthly, quarterly and annual media activity reports
• Consistently brainstorm and collaborate with team for new ideas and strategies
• Develop and maintain good relationships with media and industry leaders
• Oversee the event budget, including budget planning, monitoring, and SAP administrative processes
• Create presentations, articles, reports, and information for web sites, blogs, and social media accounts

Requirements

• 7 or more years of related PR experience (consumer luxury products, media, agency, corporate environment)
• Bachelor’s Degree in Communications, Advertising, Journalism, Marketing or Business
• Knowledge and experience of traditional and new / social / digital media PR tactics
• Excellent communication and writing skills are essential
• Event Planning experience
• Strong media contacts and relations with a record of success in securing national and top-tier media placements
• Able to foster relationships and maintain connections
• Thrive in a fast-paced, fluid environment and be able to prioritize multiple responsibilities, projects
• Able to work weekends as needed; Travel up to 35%

Physical Requirements

• This is primarily a sedentary office position which requires the Public Relations & Events Manager to have the ability to move about the office occasionally, operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs.
• Finger dexterity is necessary.

Additional Skill Requirements

• Able to organize and execute events
• Savvy in social media
• Able to identify and work closely with bloggers and influencers
• Must be a confident communicator and presenter
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able to work in high-stress environments, often for long hours
• Able