Event & PR Manager

About the role

FreshDirect is seeking an Event & PR Manager to join our marketing team in The Bronx, NY. Reporting to the Director of Marketing, this role will be instrumental in shaping FreshDirect’s presence in New York’s food and cultural landscape through strategic events, communications, and brand experiences.

Responsibilities

• Partner with senior leaders to define event and experiential objectives aligned with broader brand, PR, and marketing goals.
• Lead planning and execution of events, activations, and brand moments that reinforce FreshDirect’s presence in New York’s food and cultural landscape.
• Develop creative event concepts and attendee experiences, including collaborations with chefs, restaurants, influencers, media, and cultural partners.
• Ensure all events are delivered on time, on budget, and at a high standard of execution.
• Support PR, content, and day-to-day marketing operations that amplify FreshDirect’s voice.
• Collaborate with marketing and social teams to support content planning tied to events, campaigns, and brand moments.
• Coordinate asset collection (photo, video, recap materials) from events for use across digital and social channels.
• Maintain organized systems for event files, vendor contracts, invoices, and approvals.
• Manage administrative tasks such as calendars, scheduling, documentation, and internal coordination across teams.
• Travel to execute events in and around the New York City metro area as needed.
• Maintain flexibility to support events during evenings and weekends as required by event schedules.
• Support agency coordination, ensuring alignment on deliverables, timelines, and brand expectations.
• Assist in briefing and managing external partners across PR, marketing, and experiential workstreams.
• Aid in identifying opportunities for cost efficiencies and operational improvements.
• Assist in event and activation budgets, including tracking, invoicing, reconciliation, and reporting.
• Leverage AI tools and emerging technologies to improve event planning processes, streamline workflows, enhance creativity, support research, and drive operational efficiency.
• Stay current on trends in experiential marketing, food culture, and event technology to keep FreshDirect's event programming fresh, culturally relevant, and forward-looking.

Requirements

• Experience & Education: 5+ years of experience in event management, experiential marketing, or related field. Bachelor's degree in Event Management, Marketing, Communications, or related discipline.
• Skills & Competencies: Extremely organized and detail-oriented, capable of managing multiple workstreams at once. Highly flexible and adaptable, comfortable pivoting quickly in a fast-paced, evolving environment with competing priorities. Excellent written and verbal communication skills, including the ability to produce polished briefing documents and present to senior stakeholders. Strong interpersonal skills with the ability to collaborate cross-functionally across teams at all levels. Nimble learner who embraces change and continuously seeks to improve processes and outcomes. Comfortable with AI tools and emerging event tech; enthusiasm for leveraging technology to work smarter. A true passion for food and a genuine belief in FreshDirect's mission to deliver the best to our customers.

Qualifications

• A passion for food and a genuine belief in FreshDirect's mission to deliver the best to our customers.

Skills

• Proven experience managing multiple projects across events, marketing, or communications simultaneously.
• Experience working with agencies, vendors, and cross-functional internal teams.
• Strong interpersonal skills with the ability to collaborate cross-functionally across teams at all levels.
• Nimble learner who embraces change and continuously seeks to improve processes and outcomes.
• Comfortable with AI tools and emerging event tech; enthusiasm for leveraging technology to work smarter.

Benefits

• Competitive compensation and comprehensive benefits.
• Paid time off, safe and sick time, and paid holidays.
• Medical, vision, dental, and voluntary disability coverage.
• 401(k) with employer match and life insurance.
• State-of-the-art Bronx campus with on-site basketball court, cafeteria, and employee market.
• Free parking and free employee shuttle bus service from nearby subway station.
• Training, leadership development, and tuition discount at local colleges.
• 20% employee discount on FreshDirect online orders and Brooklyn wine store.
• Minimum 50% employee discount at our onsite employee market.
• Mobile phone discounts through partnerships with T-Mobile and Verizon.
• Gym membership discounts through NYSC.

Our Culture

• We embrace an in-office culture, composed of individuals who thrive on the collaboration and energy that comes from working together in a shared space.
• We are looking for people who excel in this environment, where physical presence enhances connections and engagement.
• At FreshDirect, we've created an environment that thrives on teamwork, where associates can innovate, grow, and have successful careers.
• Many of our leaders have successfully come up through our ranks.
• Because of our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.

Equal Opportunity

• We are proud to be an equal opportunity employer. Fresh Direct, LLC and its affiliates do not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, gender, disability, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, political affiliation, or any other factor protected by federal, state, or local law.