PR & Entertainment Partnerships Manager

Key Responsibilities

• Public Relations & Media Relations:
  • Develop and execute public relations initiatives across Kahala's portfolio of brands.
  • Build and maintain targeted media lists and relationships with consumer, lifestyle, food, entertainment, business and local media.
  • Generate creative story angles and proactively pitch media around product launches, seasonal initiatives, entertainment partnerships, events and brand milestones.
  • Write press releases, media alerts, talking points, pitches and other communications materials.
  • Cook up media outreach, interviews, product sampling and press opportunities.
• Entertainment Partnerships:
  • Research and identify strategic opportunities with movie studios, television networks, streaming platforms, entertainment properties, talent and other entertainment partners.
  • Monitor upcoming movies, television series, premieres, awards shows and cultural moments to identify opportunities relevant to Kahala Brands.
  • Develop creative partnership and promotional concepts that authentically connect brands with entertainment properties.
  • Cook up partnership elements including promotions, media opportunities, events, social content, product integrations and in-store activations.
• Influencer & Creator Research:
  • Research and identify influencers and creators who align with specific entertainment partnerships, premieres and brand activations.
  • Develop targeted creator lists based on audience, geography, brand fit and cultural relevance.
  • Vet creators for content quality, engagement and alignment with individual Kahala brands.
• Events & Experiential Activations:
  • Plan and execute premieres, entertainment activations, red carpet events, media events and other brand experiences.
  • Cook up venues, vendors, product, signage, branded materials and media, talent and creator participation.
  • Work with external agencies, entertainment partners and vendors to ensure activations meet brand standards.
  • Provide on-site management and support, including events outside of Arizona.
  • Coordinate media attendance and press opportunities surrounding events.
  • Manage post-event media follow-up, coverage tracking, photography and recap materials.
  • Travel as needed for events, activations, partnerships and meetings.

Personal Attributes

• Passion for public relations, media, entertainment and pop culture.
• Strong news judgment and ability to recognize compelling media opportunities.
• Creative thinker who can identify unexpected PR and partnership opportunities.
• Excellent writing and communication skills.
• Strong relationship-building skills with media, entertainment partners, agencies, talent representatives and internal teams.
• Highly organized with the ability to manage multiple projects, partnerships and events simultaneously.
• Collaborative, proactive and comfortable working independently.
• Flexible and solutions-oriented, particularly during live events and activations.
• Willing and able to travel and work occasional evenings and weekends.

Knowledge & Skills

• The ideal candidate will have 5–8 years of experience in public relations, media relations, entertainment marketing, brand partnerships, experiential marketing or integrated communications.
• Experience with consumer-facing, restaurant, food & beverage, lifestyle or entertainment brands is preferred.
• Preferred experience includes:
• Developing PR campaigns and proactively pitching media.
• Writing press releases, media pitches and communications materials.
• Supporting entertainment partnerships and brand integrations.
• Planning and executing events, premieres and experiential activations.
• Researching influencers and creators who align with entertainment partnerships.
• Managing agencies, vendors and external partners.
• Tracking earned media coverage and PR results.
• Experience with Cision, PR Newswire or similar platforms is a plus.
• Proficiency with Microsoft Office.
• Bachelor's degree in communications, public relations, marketing or a related field preferred.

Benefits (Subject to Change)

• 401(k) matching, including Roth options
• Medical insurance plans
• Dental insurance
• Vision insurance
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Short-term disability insurance
• Long-term disability insurance
• Paid time off (10 holidays, 3 weeks PTO)
• Tuition reimbursement
• Referral program
• Wellness programs
• Hybrid work schedule