Senior Manager of Entertainment Partnerships

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits

Schedule

Full time, Day shift

Responsibilities

• Lead day-to-day volume-driving marketing planning and execution of the community/network of care strategy for assigned region.
• Develop annual marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
• Act as regional account executive for senior operational leadership, providing strategic counsel, market opportunities, and overall support across the assigned region.
• Identify areas of opportunities or downtrends and collaborate with physician/clinical relationship development & sales team and institute/service line marketing team to develop and implement volume-driving campaigns.
• Provide executive leadership with market dashboard and return on investment reports to ensure business goals are met and contribute to the development of key relationships, affiliations, and community partnerships.
• Maintain awareness of emerging marketing trends, competitive movements, and overall landscape, bringing leading consumer-centric strategies to the team to impact volume-driving efforts across all service lines and markets in assigned region.
• Serve as lead brand ambassador, ensuring consistent execution of brand strategy across all areas of responsibility to establish/improve overall brand awareness and perception in the market.
• Identify, negotiate, and manage strategic community sponsorships, organize/support volume-driving community events, and establish immersive, keynote events.
• Provide leadership for direct-to-consumer physician-specific marketing initiatives to drive referrals, increase exposure, and add consumer value and brand recognition in the marketplace.
• Manage multiple team members to drive the execution of marketing strategies and ensure overall business objectives are met, including recruiting, coaching, and providing leadership and assistance in strategy development.
• Provide oversight for large budget, ensuring timely reporting, return on investment, and fiscal responsibility.
• Develop and maintain strong community relationships, engage key community leaders, and establish strategic initiatives with local and regional influencers to enhance the brand and drive volume and engagement.

Requirements

• Advanced management and organizational skills with the ability to multi-task and guide direction in a matrixed work environment.
• Knowledge and skills to lead integrated marketing programs, including: marketing planning; creative concepting and execution; corporate communications; digital and social media; project management, event planning; research analysis; and physician relations.
• Strong collaborator and influencer - drives change through ideas, relationships and actions, systemic and operational issues to accelerate results. Adept at relationship building internally and externally to drive business.
• Effective communicator with outstanding oral and written communication skills, proven relationship-building skills among executives, staff, physicians, and community partners. Strong presenter who possesses command presence and can influence change.
• Sound critical thinker with the ability to analyze data with attention to detail and accuracy in order to make smart decisions and recommendations that produce measurable results.
• Effectively works collaboratively across service lines and markets to apply knowledge and learning to advance market strategies and consumer-centric programming.
• Marketing industry experience in emerging digital media and technologies.
• Experience attracting, hiring, retaining, coaching, and developing teams and individuals.
• Displays emotional intelligence skills to anticipate needs, craft a tailored approach, and communicate effectively with team members, colleagues, and leadership.
• Open to change and able to navigate transitions effectively and with a positive outlook.
• Advanced skills in Microsoft Office, specifically Word, Excel, and PowerPoint.
• Proficiency in windows-based applications as well as Microsoft Outlook.
• Excellent knowledge of marketing principles and techniques, aware of advertising practices and guidelines.
• Effective interpersonal skills and ability to communicate with all levels of staff—executive, management, and staff—both written and verbally. Ability to create, compose, and edit written material.
• Excellent leadership, project management, budget management, organizational, and prioritization skills. Self-motivated, detail-oriented, analytic, and possess good organization and follow-up skills.

Qualifications

• Bachelor's degree in Marketing, Communication, Business, or related field [Required]
• Master's degree [Preferred]
• 2+ years of experience in budget management [Required]
• 6+ years of marketing experience with a proven track record of designing, developing, and managing fully-integrated marketing initiatives [Required]
• Experience managing employees [Required]
• Previous experience within healthcare industry [Preferred]

Pay

$72,786.83 - $155,693.55

Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.