PR Director

About the role

Walker Sands is a fast‑growing integrated B2B marketing agency seeking a high‑impact PR Director to work hybrid in Chicago, Boston, or Seattle. In this role you will lead PR programs end‑to‑end for B2B technology clients, shape narratives around transformative technologies, build media relationships, mentor teams, and contribute to the agency’s culture and Strategic Communications department.

Responsibilities

• Own the development of integrated communications strategies for B2B tech clients, especially in IT, Cybersecurity, data, and AI
• Confidently lead clients through strategic recommendations, program planning, and decision‑making
• Translate business goals and technical concepts into compelling, differentiated narratives
• Stay ahead of emerging trends in tech, media, and communications, and surface these trends to internal teams and clients
• Lead PR programs from strategy through execution ensuring excellence at every stage
• Guide teams in delivering high‑impact media relations, thought leadership, and integrated communications initiatives
• Develop strong written content and newsworthy pitches that align with client business objectives and coach teams to do the same
• Build relationships with a wide range of reporters, creators, analysts and publications to secure coverage across media types
• Maintain a deep understanding of the evolving GEO landscape and how PR can support AI visibility
• Bring an AI‑forward mindset with an eye toward incorporating AI into workflows and building AI‑first workflows
• Serve as a trusted advisor to clients through managing expectations, providing proactive counsel and navigating complex communications challenges
• Build positive rapport and trusted advisor relationships with clients
• Identify opportunities to expand and strengthen client relationships
• Participate and support new business efforts
• Mentor and coach PR team members, fostering growth, expertise, and collaboration
• Contribute to department and agency culture
• Champion new tools, processes, and approaches that help share internal frameworks that improve efficiency, quality, and strategic rigor

Requirements

• 7+ years of B2B PR experience within an agency setting, with a preferred focus on deep tech including IT, AI, Cybersecurity, or Infrastructure
• Deep expertise in evolving media landscape and the ability to craft compelling narratives around technical topics and engage with a mix of media types
• Proven ability to lead PR programs and teams confidently from strategy to execution
• Strong track record of advising senior‑level clients and managing complex, high‑stakes programs

Skills

• Craves candid feedback and embraces it as a tool for growth
• Incredibly curious; always learning, sharing, and pushing to improve
• Proactive; brings ideas, solutions, and momentum without waiting for direction
• Collaborative; makes work better by working well with others
• Builds media authority; maintains strong relationships, understands the evolving landscape, and helps teams pitch strategically
• Coaches communicators; develops team members into confident storytellers, media strategists, and client partners
• Embodies agency readiness; stays steady in pace, navigates shifting priorities, and helps the team do the same