PR & Communications Director

Role Overview

This is a hands-on, operational leadership role. You will run PR like a growth channel, pairing the depth of a premium, science-led brand storyteller with the discipline of a performance marketer.

Trips, Events and Field Presence

• Organize, produce and sometimes host press trips and content-creator trips end to end, from guest curation and itinerary to on-site execution and follow-up.
• Lead and personally run PR-driven events and activations across key feeder cities, including New York, Miami, Los Angeles, Mexico City, Toronto and Vancouver.
• Run media luncheons and press events, thought-leadership panels, and science and longevity activations; support flagship global moments on site.
• Spend real, regular time with journalists, editors, podcast hosts, content creators and athletes, in person and where they are.
• Ensure we show up in the right high-level ecosystems, including private clubs, curated communities and industry events.
• Travel is a core, frequent part of the role.

Performance PR Strategy and Brand Positioning

• Define and execute the Americas PR and communications strategy, aligned with global brand objectives and built to be measured like a growth channel.
• Position us as the category-defining leader in longevity and proactive health, blending scientific credibility with aspirational lifestyle positioning.
• Lead storytelling across key verticals: longevity and preventive medicine; executive health and performance; women's health and hormonal optimization; regenerative therapies and advanced diagnostics; and lifestyle transformation and healthspan.

Affiliate & Creator Partnerships (Relational Ownership)

• Your remit. Own the relational side of our affiliate marketing program: identify, recruit, onboard, negotiate with and nurture the content creators, athletes, ambassadors and media partners who drive it.
• Curate and grow a roster of credible voices whose audiences match, and keep them active, engaged and consistently producing.
• The split. Partner closely with the Digital team, which owns the program’s technical side — platform, tracking, links, attribution, commission mechanics and reporting — so your relationships convert and are measured accurately. You bring the people and the deals; Digital runs the plumbing.
• Develop strategic brand collaborations with leading health and wellness brands, longevity platforms and communities, premium lifestyle brands and executive networks, structured to generate visibility, credibility and qualified demand.

Media Relations and Earned Media

• Own and grow relationships with top-tier media outlets; secure high-impact coverage, features, profiles and expert placements.
• Actively manage the Americas media pipeline for consistent, measurable top-tier visibility.

Network, Creators and Thought Leaders

• Leverage and expand your own network of editors, journalists and producers; top-tier podcast hosts and platforms; and content creators, athletes and health-conscious KOLs across health, longevity, biohacking, performance and luxury lifestyle.
• Identify and activate credible ambassadors and voices aligned with our positioning, and drive participation of experts in high-authority conversations.

Crisis and Reputation Management

• Act as guardian of brand reputation in the region; develop and implement crisis-communication frameworks and ensure message consistency with global standards, with sound judgment in a sensitive health context.

Performance, Measurement and Reporting

• Define and track KPIs across both brand and growth: Tier-1 coverage, share of voice, brand sentiment and audience quality, alongside referral traffic, affiliate revenue, CAC and LTV wherever attributable.
• Build dashboards and deliver monthly and quarterly reporting to leadership, tying PR and affiliate activity to commercial outcomes.