Director of PR and Communications

Job Description

We are the makers of possible !
Becton, Dickinson and Company is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Responsibilities

• Lead execution of proactive public relations strategies that elevate BD’s product innovation, technologyleadershipand growth priorities.
• Drive earned-media storytelling for product launches, regulatory milestones, customerwinsand strategic partnershipsacross priority business segments.
• Translate complex medical technologies and clinical applications into clear, compelling narratives for business,healthcareand trade media.
• Develop andmaintainstrong relationships with top-tier national, healthcare,technologyand trade reporters.
• Prepare senior leaders with messaging, briefing materials and media coaching.
• Identifymedia trends and white-space opportunities that reinforce BD’s leadership inthe medical technology industry
• Collaborate closely with social,digitaland content leaders to ensure earned media is amplified throughsocial,ownedand paid channels.
• Partner with segment, businessunitand marketing teams to align messaging,timingand narrative consistency.
• Provide issues and crisis communications support as needed, in coordination with PR leadership.
• Manage external agencies and partners to ensure high-quality execution and accountability.
• Serve as an active member of the PR leadership teamthat creates an environment in which communicators can thrive in their current roles and grow in their future careers

Qualifications

• Bachelor’s degree in journalism, public relations,communicationsora relatedfield.
• Extensive experience in public relations or strategic communications, with a strong emphasis onmedia relations,productPR,and innovation storytelling.
• Demonstrated success executing proactive earned-media strategies for complex products or technologies.
• Experience working in healthcare, medical technology, lifesciencesor other highly regulated industries.
• Ability to distill technical or clinical concepts into clear, media-relevant messaging.
• Experience supporting issues and crisis communications with sound judgment and message discipline.
• Exceptional writing,editingand storytelling skills; deep familiarity with AP Style.
• Strong strategic thinking skills paired with a hands-on, execution-oriented mindset.
• Collaborative leadership style with experience partnering across functions and with senior executives.
• Understandhow earned media integrates with owned,socialand paid channels to drive impact.

Why Join Us?

A career at BD means being part of a team that values your opinions andcontributionsand that encourages you to bring your authentic self to work.
It’salso a place where we help each other be great, we dowhat’sright, we hold each other accountable and learn and improve every day.

Required Skills

• Adaptable
• Collaborative
• Proactive
• Problem-solver
• Results-driven
• Self-Starter

Optional Skills

None provided

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

N/A

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.

Salary Range Information

$169,700.00 - $305,700.00 USD Annual

Success Profile

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.