Director of Communications & PR

About the role

We are seeking a strategic and hands-on Director of Communications to lead and scale our worldwide PR function. This role will define and drive our global narrative - translating product innovation into compelling consumer stories that resonate across markets, media, and culture. You will own the development and execution of high-impact communications strategies, leading earned media and product storytelling through both traditional and non-traditional tactics.

Responsibilities

• Define and execute a comprehensive global communications strategy aligned with business objectives and growth priorities
• Drive the global narrative across markets, positioning the company as a leader in consumer technology and culture
• Lead all aspects of public relations, including media relations, product launches, integrated campaigns, executive visibility, and thought leadership
• Translate product innovation into compelling, consumer-facing storytelling across earned, social, and influencer channels
• Oversee major product and company moments, ensuring strong, coordinated global execution
• Manage and develop a high-performing, globally distributed communications team
• Lead and optimize relationships with PR agencies across regions to ensure narrative consistency, quality, and measurable impact
• Partner closely with product, marketing, research, legal, and executive leadership to deliver cohesive and effective communications strategies
• Establish KPIs and modern measurement frameworks to evaluate performance and continuously optimize campaign performance
• Maintain narrative consistency across earned media, creators, owned content, partner platforms, executive, and internal narratives
• Monitor the global media landscape and cultural trends to identify opportunities for proactive storytelling

Qualifications

• 12+ years of progressive experience in consumer PR
• Experience in consumer tech strongly preferred (or similarly fast-paced, high-growth industries)
• Proven track record of leading global PR strategies and managing teams across multiple regions
• Proven roster of media, influencer, and industry relationships with a history of securing high-impact coverage
• Experience leading product communications and high-visibility launches
• Exceptional storytelling, writing, and verbal communication skills
• Strong executive presence with the ability to influence and counsel senior stakeholders
• Ability to navigate ambiguity, manage competing priorities, and execute at speed
• Bachelor’s degree in Communications, Journalism, Marketing, or a related field (or equivalent experience)