PR/Communications Specialist

About the role

Freese and Nichols is seeking a Communications and Social Media Specialist to work from any of these offices across the southern United States: Austin, San Marcos, San Antonio, Fort Worth, Frisco, Houston or Corpus Christi, Texas; Oklahoma City, Oklahoma; Rogers, Arkansas; or Raleigh or Charlotte, North Carolina.

The Communications and Social Media Specialist will help tell the stories of our engineers, planners and scientists and their impact on our communities, with a particular focus on overseeing Freese and Nichols’ social media strategy. As the primary administrator of our social media platforms, you will shape Freese and Nichols’ presence on social media and will coordinate content produced by the PR/Communications team. You’ll also be a versatile communicator who can independently find and develop stories for business development, recruitment and internal audiences. Continuing our efforts to strengthen employee engagement, you will lead training for technical staff and corporate leaders and partner with them on communications campaigns.

Responsibilities

Duties generally fall into two categories, content development and social media management:

Content Development

• Writes feature articles about projects, people and technical topics
• Reports Freese and Nichols news, finding newsworthy stories and presenting them in a strategic way
• Interviews technical staff, corporate leaders and clients
• Works with subject matter experts to produce thought leadership content
• Manages projects or campaigns with multiple stakeholders, contributors or vendors

Social Media Management

• Serves as primary administrator of Freese and Nichols’ social media platforms and processes
• Oversees publishing calendar of daily social media posts, which are written by team members
• Coordinates with internal stakeholders to develop social media messaging and strategies
• Trains technical staff and corporate leaders to use social media effectively
• Keeps up with industry best practices and emerging tactics for individual platforms
• Monitors analytics, tracks data and contributes to reports

Qualifications

• 6+ years of communications experience
• Bachelor’s degree in communications, marketing, journalism or other related discipline
• Proficiency in social media platforms and management tools, particularly LinkedIn account administration
• Ability to independently manage multiple projects and deadlines
• Strong initiative and continuous improvement mindset
• Organizational skills and attention to detail

Preferred

• Experience in the Architecture, Engineering and Construction (AEC) industry
• Experience in B2B or consulting marketing/communications
• Working knowledge of visual design software, such as Adobe Creative Suite
• Professional certification (CPSM, APR, etc.)
• Involvement in a professional organization (SMPS, PRSA, etc.)