PPC Marketing Manager

Role overview

• Define, refine, and execute the paid social acquisition and retention strategy for Facebook, Instagram, and other key paid social channels
• Lead weekly and monthly paid social media reporting with the purpose of sharing best practices and driving enhanced creative outcomes across the organization
• Effectively manage budget to business goals and financial targets
• Enhance social and other paid media campaigns to maximize conversion rates with high efficiency
• Well-versed in the creative formats and CTAs that work best for each channel
• Efficiently scale existing channels and find new channels to make sure each market segment can reach their growth targets
• Experience in direct response marketing and optimizing for conversion rates
• Collaborate to align campaign strategies and goals across the org
• Write compelling Ad copy with a focus on driving conversions
• Conduct in-depth analysis on Audiences, Industries, campaigns, audience targeting and overall channels performance
• Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance
• Research to stay on top of the latest trends in paid social platforms

Qualities You Possess

• BS and/or MS in Business, Marketing, or similar field
• 5+ years of relevant social media and direct-response marketing experience, ideally for a product-focused digital business (e-commerce or direct-to-consumer businesses preferred) or at an agency/marketing service provider
• Prior experience in a start-up or similar environment
• Proficiency working in-platform across Facebook, Pinterest, etc
• Knowledge of social media, performance marketing, and industry best practices
• You’re a team player who can work both independently and collaboratively
• You are a great storyteller and communicator who can build relationships with a diverse set of stakeholders
• You’re just as comfortable powering through Excel models as you are whipping up white papers or creative presentations
• Highly analytical, solutions-oriented, with a strong attention to detail and ability to work efficiently, prioritize, and manage multiple projects under tight deadlines
• Possess enthusiasm, creativity, an entrepreneurial spirit, and a growth-mindset