Portfolio Strategy Manager - Transfusion Medicine

About the Role

The Portfolio Strategy Manager is part of the Marketing organization and leads the end-to-end product/service lifecycle for an assigned Versiti business. This role owns portfolio planning, lifecycle governance, and commercial enablement in partnership with cross-functional leaders. The Portfolio Strategy Manager ensures offerings remain clinically relevant, operationally scalable, compliant, and commercially competitive—while advancing Versiti's mission as a blood health organization.

Responsibilities

• Portfolio Strategy & Lifecycle Leadership: Own the lifecycle framework for assigned offerings (ideation → business case → development → launch → growth/optimization → sunset). Maintain portfolio strategy aligned to business unit goals: segmentation, value propositions, positioning, and differentiation. Build and manage a multi-year portfolio roadmap; recommend investment priorities using market/competitive intelligence and internal performance data.
• Commercial & Market Insight: Lead voice-of-customer programs and translate insights into roadmap actions. Monitor competitor moves, reimbursement dynamics, guideline changes, and technology trends affecting the portfolio. Define pricing/packaging recommendations in collaboration with Finance and Sales leadership.
• Cross-Functional Collaboration: Work closely with product development, growth marketing, and business development teams to bring products to market. Collaborate with customer success team to ensure seamless onboarding and user adoption. Lead cross-functional teams in delivering high-quality products on time and within scope.
• Business Case Development: Develop business cases for new offerings and major enhancements. Partner with Finance to define margin targets and track post-launch performance vs. plan.
• Cross-Functional Execution & Governance: Lead cross-functional lifecycle governance: stage gates, launch readiness, and post-launch reviews. Coordinate requirements and priorities with Operations, Lab/Clinical leadership, IT, and Quality/Regulatory. Ensure commercialization readiness: collateral, training, ordering workflows, client onboarding materials, and customer communications.
• Portfolio Performance Management: Establish KPIs per offering. Drive corrective actions for underperforming offerings; recommend rationalization/sunsetting where appropriate.
• Stakeholder Communication: Present portfolio recommendations to business unit leadership. Maintain clear, timely communication using standard tools.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification.
• Understands and performs in accordance with all applicable regulatory and compliance requirements.
• Complies with all standard operating policies and procedures.

Qualifications

• Education:
  • Bachelor's Degree required with emphasis in marketing, life sciences, or related field.
  • Master's Degree preferred with emphasis in business (MBA), marketing, program management, healthcare, or related area.
• Experience:
  • 4-6 years combined experience in sales, sales training, product marketing, project management, product development, and/or product launch required.
  • 1-3 years Supervisory/management experience required.
  • 1-3 years Experience managing the development lifecycle for multiple product or service line products or services required.
  • 1-3 years Demonstrated track record in establishing and growing profitable relationships with diverse range of customers through a consultative relationship-based approach required.
  • 4-6 years Demonstrated consultative and influence-based project management skills required.
  • 1-3 years Demonstrated experience building business cases and leading cross-functional launch teams preferred.
  • 1-3 years Experience operating in regulated and quality-driven environments (e.g., CLIA/CAP, FDA, ISO, AABB) preferred.
  • 1-3 years Business case development including revenue modeling, risk management, and ROI forecasting required.
• Knowledge, Skills, and Abilities:
  • Strong strategic thinking and structured problem-solving; comfort with ambiguity and prioritization tradeoffs required.
  • Commercial acumen: segmentation, positioning, pricing/packaging, and performance analytics required.
  • Service mindset, communicating with customers directly to understand changing needs required.
  • Strong leadership skills; demonstrated ability to manage diverse teams, influence cross-functional teams, and lead change required.
  • Excellent interpersonal, communication, and organizational skills required.
  • Entrepreneurial mindset focused on achieving goals in a rapid and cost-efficient manner required.
  • Effective time management and organizational/prioritization skills with attention to detail; ability to manage multiple tasks at one time required.
  • Ability to work in uncertain environments and solve complex and ambiguous challenges required.
• Tools and Technology:
  • Personal Computer required.
  • Salesforce CRM preferred.

Benefits

Versiti provides a comprehensive benefits package based on your job classification. Full-time regular employees are eligible for:

• Medical, Dental, and Vision Plans
• Paid Time Off (PTO) and Holidays
• Short- and Long-term disability
• Life insurance
• 7% match dollar for dollar 401(k)
• Voluntary programs
• Discount programs
• Others