Portfolio Strategy Manager - Transfusion Medicine

Responsibilities

• Own the lifecycle framework for assigned offerings (ideation → business case → development → launch → growth/optimization → sunset).
• Maintain portfolio strategy aligned to business unit goals: segmentation, value propositions, positioning, and differentiation.
• Build and manage a multi-year portfolio roadmap; recommend investment priorities using market/competitive intelligence and internal performance data.
• Lead voice-of-customer programs (clients, clinicians, IDNs, EMS/health systems as applicable) and translate insights into roadmap actions.
• Monitor competitor moves, reimbursement dynamics, guideline changes, and technology trends affecting the portfolio.
• Define pricing/packaging recommendations in collaboration with Finance and Sales leadership.
• Work closely with product development, growth marketing, and business development teams to bring products to market.
• Collaborate with customer success team to ensure seamless onboarding and user adoption.
• Lead cross-functional teams in delivering high-quality products on time and within scope.
• Develop business cases for new offerings and major enhancements (TAM/SAM/SOM logic, volume assumptions, unit economics, staffing/capex needs, risk analysis).
• Partner with Finance to define margin targets and track post-launch performance vs. plan.
• Lead cross-functional lifecycle governance: stage gates, launch readiness, and post-launch reviews.
• Coordinate requirements and priorities with Operations, Lab/Clinical leadership, IT, and Quality/Regulatory; ensure documentation and change control are appropriately managed.
• Ensure commercialization readiness: collateral, training, ordering workflows, client onboarding materials, and customer communications.
• Establish KPIs per offering (volume, revenue, gross margin, turnaround times, quality metrics, client retention, adoption).
• Drive corrective actions for underperforming offerings; recommend rationalization/sunsetting where appropriate.
• Present portfolio recommendations to business unit leadership; provide concise updates on roadmap status, risks, and decisions needed.

Qualifications

• Bachelor's Degree required with emphasis in marketing, life sciences, or related field.
• Master's Degree with emphasis in business (MBA), marketing, program management, healthcare or related area. Preferred.
• 4-6 years combined experience in sales, sales training, product marketing, project management, product development and/or product launch.
• 1-3 years Supervisory/management experience required.
• 1-3 years Experience managing the development lifecycle for multiple product or service line products or services required.
• 1-3 years Demonstrated track record in establishing and growing profitable relationships with diverse range of customers through a consultative relationship-based approach required.
• 4-6 years Demonstrated consultative and influence-based project management skills required.
• 1-3 years Demonstrated experience building business cases and leading cross-functional launch teams preferred.
• 1-3 years Experience operating in regulated and quality-driven environments (e.g., CLIA/CAP, FDA, ISO, AABB) preferred.
• 1-3 years Business case development including revenue modeling, risk management and ROI forecasting required.