Portfolio Marketing Lead

Key Responsibilities

• Deliver go-to-market plans for Zebra Services portfolio offerings
• Lead strategy, messaging, content creation, and content management
• Partner with business units to support new products and enhancements
• Develop key messaging and value propositions to support creative content
• Collaborate with internal and external agencies to guide content development, ensuring timelines and budgets are maintained
• Supervise the creation and maintenance of product pages on Zebra.com in partnership with the digital marketing team
• Create and maintain product pages on internal sales enablement and channel partner portals
• Manage assets within a digital asset management system

Qualifications

• BA/BS degree in a related field
• 2-5 years of experience working in various settings, including within a corporation or for corporate clients
• B2B experience strongly preferred
• Proven track record of successfully taking products to market for a large B2B company or agency
• Experience in customer services marketing
• Expertise in developing differentiated go-to-market strategies and messaging
• Proven ability to create content plans aligned to the buyer's journey
• Demonstrated collaborative, cross-functional approach to planning and problem solving
• Proven ability to manage multiple projects simultaneously
• Exceptional communication skills