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Jobs · Marketing · California

PMM, Content & Brand

Campfire · San Francisco, CA · 2 mo ago
On-siteMarketingFull-time

About the role

Campfire is building the future of enterprise finance, a modern accounting platform with the power of NetSuite and the ease of QuickBooks. Our reimagined general ledger automates revenue reporting, prepayments, and multi-entity consolidation. Our latest AI functionality, Ember AI, empowers finance teams to draft flux analysis, monthly reporting, and more.

Responsibilities

  • Own Our Product Content Strategy And Calendar

  • Publish 4-5 high-quality pieces per month across multiple formats

  • Create a library of core assets that reduce average sales cycle length

  • Create Compelling Content Across Diverse Formats

  • Product education and announcements that make complex functionality accessible and drive adoption

  • Customer stories and case studies that build social proof and demonstrate real results

  • Deep-dive how-to guides, webinars, video tutorials, and interactive templates that help buyers understand our value

  • Strategic assets like ebooks, white papers, comparison guides, and frameworks that support the sales process

  • Drive Strategic Messaging Initiatives

  • Publish 3-6 strategic content pieces, frameworks, or lead magnets per quarter that reinforce our three core market perceptions

  • Develop verticalized and industry-specific messaging as we scale (SaaS/AI, Healthcare, Fintech; Mid-Market, Enterprise)

  • Collaborate with the Senior PMM on sales enablement materials that help close deals faster

  • Experiment And Optimize

  • Test new content formats and distribution channels

  • Use data and buyer feedback to refine messaging and content strategy

  • Double down on what resonates, iterate on what doesn't

Requirements

  • Creative storyteller who can make technical product features compelling and accessible

  • Strong writer with the ability to adapt tone and format to different audiences and content types

  • Strategic thinker who can connect content to business outcomes (shorter sales cycles, higher conversion rates)

  • Self-starter who's comfortable owning a content calendar end-to-end. From ideation to publishing

  • Data-informed with instincts for what will resonate with finance and accounting audiences

Qualifications

  • Experience in B2B SaaS, fintech, or enterprise software

  • Background creating content for technical or complex products (ERP, accounting, finance tools)

  • Comfortable on video for product demos, tutorials, or educational content

  • Experience with content-led growth or product-led growth strategies

  • Familiarity with verticalized messaging for different industries or company sizes

  • Experience with Notion

Skills

  • Content creation

  • Content strategy

  • Content marketing

  • Content optimization

  • Content distribution

Benefits

We offer the freedom to experiment, the support to grow, and the chance to make a real impact on how businesses understand and manage their financial data.

Pay

Negotiable based on experience and qualifications.

Schedule

Full-time, onsite 5 days a week in San Francisco or New York.

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