Planned Giving Legacy Officer
Bronson Healthcare · Greater Kalamazoo Area · 3 wk ago
HybridOTHRFull-time
Key Responsibilities
- Design and implement a comprehensive planned giving program, including bequests, beneficiary designations, charitable gift annuities, trusts, and blended gifts.
- Establish strategic goals, performance metrics, policies, marketing approaches, and operational processes aligned with Foundation priorities.
- Create and oversee a legacy society and donor recognition strategy to strengthen donor engagement and stewardship.
- Create and execute strategies to identify, qualify, and cultivate planned giving prospects across the Foundation’s donor base.
- Ensure strong alignment between planned giving initiatives, major gift strategies, and campaign objectives.
- Manage an active portfolio of planned giving prospects and donors, including blended and complex gift opportunities.
- Develop individualized cultivation, solicitation, and stewardship plans that deepen donor relationships and maximize philanthropic impact.
- Partner with senior leadership, physicians, board members, and fundraising colleagues to secure documented bequests and planned gift commitments.
- Collaborate closely with Major Gift Officers to incorporate planned giving strategies into donor engagement plans.
- Support complex gift planning opportunities involving blended and deferred gifts for leadership and principal-level donors.
- Contribute to campaign planning and execution by identifying and advancing legacy gift opportunities.
- Educate and train frontline fundraising staff on identifying and referring planned giving prospects.
Required Qualifications
- Bachelor’s degree required; advanced degree or planned giving certification preferred.
- Minimum of 8–12 years of progressive fundraising experience, including significant expertise in planned giving and bequest fundraising.
- Demonstrated success securing planned gifts and managing a portfolio of donors and prospects.
- Deep knowledge of planned giving vehicles, estate planning fundamentals, and legacy donor engagement strategies.
- Experience building or significantly expanding a planned giving or legacy giving program.
- Strong communication and interpersonal skills with the ability to navigate sensitive and highly personal donor conversations.
- Exceptional organizational skills and attention to detail, particularly in managing complex gift documentation and processes.