Pittsburgh Food & Drink Social Media Creator

About the role

PennLive is seeking a creative, digitally savvy Social Media Creator to enhance our Pittsburgh Food & Drink content. This part-time position is ideal for a self-starter who understands how to tell compelling stories across platforms and can translate our journalism into engaging, social-first content that drives loyalty for readers, viewers, and listeners.

The ideal candidate will create and publish content tailored for Facebook, Instagram, TikTok, and YouTube, helping expand PennLive’s reach and deepen audience engagement. This includes producing social media cards, vertical video, short-form explainers, and other platform-native content that complements and elevates our coverage both in western PA and across the nation.

Responsibilities

• Create and publish social-first content for Facebook, Instagram, TikTok, and YouTube
• Produce social media cards, vertical video, short-form explainers, and other platform-native content
• Collaborate with reporters and editors to identify content opportunities
• Optimize posts for each platform and track performance to inform future strategy

Requirements

• Bachelor’s degree in journalism, communications, or a related field or equivalent experience
• Minimum of two years of relevant experience in social media presence and engagement
• Proven experience building, maintaining, and engaging audiences on social media platforms
• Understanding of social media platforms and knowledge of their application for news
• Deep interest in local news and knowledge of content trends
• Working knowledge of analytics reporting suites for websites and social media
• Ability to work independently, including remotely, and to prioritize tasks
• Demonstrated writing and organizational skills
• Comfort working across written, visual, and audio platforms
• Reliable transportation to meet with sources or cover events

Skills

• Strong sense of visual storytelling
• Experience using design tools to create eye-catching graphics and videos
• Proactive, creative, and tuned into social trends
• Ability to move quickly on consumable topics
• Tech-savvy at the content level; experience with animated gifs, manipulating photos, producing, and editing video a plus

Pay

$25.00 per hour

Schedule

Part-time, temporary position for up to six months.