ADVANCELOCAL - PITTSBURGH STEELERS SOCIAL MEDIA CREATOR

About the role

PennLive is seeking a creative, digitally savvy Social Media Creator to enhance our far-reaching Pittsburgh Steelers content. This part-time role is ideal for a self-starter who understands how to tell compelling stories across platforms and can translate our journalism into engaging, social-first content that drives loyalty for readers, viewers, and listeners.

Responsibilities

• Create and publish content tailored for Facebook, Instagram, TikTok, and YouTube, helping expand PennLive's reach and deepen audience engagement both in western PA and across the nation
• Produce social media cards, vertical videos, short-form explainers, and other platform-native content that complements and elevates our coverage
• Collaborate with reporters and editors, identifying content opportunities
• Optimize posts for each platform
• Track performance to inform future strategy

Requirements

• Bachelor's degree in journalism, communications, or a related field or equivalent experience
• A minimum of two years of relevant experience in social media presence and engagement
• Proven experience building, maintaining and engaging audiences on social media platforms
• Understanding of social media platforms and knowledge of their application for news
• Deep interest in local news and knowledge of content trends
• Working knowledge of analytics reporting suites for websites and social media
• Ability to work independently, including remotely, and to prioritize tasks
• Demonstrated writing and organizational skills
• Comfort working across written, visual and audio platforms
• Tech-savvy at the content level; experience with animated gifs, manipulating photos, producing and editing video a plus

Pay & Schedule

• Pay rate: $25.00 per hour
• Part-time, temporary position for up to six months

This position requires reliable transportation to meet with sources or cover events.