Social Media Content Creator – Restaurants & Hospitality

What You'll Do

• Produce high-quality photo, video, and written content for social media platforms including Instagram, Facebook, TikTok, and emerging channels.
• Conceptualize, shoot, edit, and publish original content aligned with brand voice and marketing campaigns.
• Plan, schedule, and maintain consistent posting calendars across multiple brands or locations.
• Develop creative ideas that increase audience engagement, follower growth, and brand visibility.
• Write and publish compelling captions, promotional copy, and digital messaging consistent with brand standards.
• Manage daily social media activity including posting, monitoring comments, and responding to guest interactions in a timely and authentic manner.
• Maintain relationships with influencers and content collaborators.
• Collaborate with the marketing team to execute social media campaigns, promotions, launches, and digital initiatives.
• Align content with broader brand initiatives, seasonal campaigns, and business priorities.
• Track and analyze performance metrics including engagement, reach, impressions, and audience growth.
• Provide insights and recommendations to improve content effectiveness and campaign performance.
• Monitor competitor activity, industry trends, and emerging platforms to identify new opportunities.
• Stay current on social media trends, editing tools, platform updates, and content formats.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
• 1–3 years of experience in social media content creation, digital marketing, or a related role.
• Strong photography, video production, editing, and copywriting skills.
• Demonstrated understanding of major social platforms and content performance metrics.
• Experience using scheduling, analytics, and content editing tools.
• Ability to manage multiple projects, locations, or brands simultaneously.