Physician Liaison - Radiology

Responsibilities

• Drive patient referrals and streamline provider-to-provider communication.
• Enhance University Radiology's reputation in the community.
• Support and execute the URG Marketing Plan.
• Identify opportunities to build demand for services.
• Work with and grow relationships with referring physicians and organizations.
• Develop relationships and document activities through call reports, expense reports, and CRM databases.
• Manage call lists and grow existing client lists through scheduled appointments and cold calls.
• Strive for 10 to 15 contacts per day, focusing on face-to-face interactions.
• Educate referring offices and promote URG radiology services.
• Network and build relationships with patients and the physician/medical community.
• Generate and analyze Monthly Referral Reports for trends and monitor physician referrals.
• Identify and address issues affecting physician referrals.
• Document problem areas and recommend solutions to Sales Team Leader and Director of Marketing.
• Identify potential opportunities to increase demand for URG services.
• Monitor and document EMR connectivity needs for referring physicians.
• Identify competition in the area and document their strengths, weaknesses, and capabilities.
• Report competitive advantages to Sales Manager and adjust positioning as necessary.
• Register non-viewing physicians on PACS and train them on its use.
• Manage EMR connectivity for referring physicians as needed.
• Generate and analyze Monthly Referral Reports for ROI analysis.

Requirements

• Bachelor’s degree preferred.
• 5-10 years’ experience as a healthcare sales professional.
• Spanish speaking preferred.

Qualifications

• Excellent customer service skills.
• Positive can-do attitude towards customers, coworkers, management, and patients.
• Excellent written and verbal communication skills.
• Ability to recognize potential problems and provide fast solutions.
• Proficient computer skills in software such as MS Excel, Outlook, CRM, database manipulation, and report generating.
• Strong ability to perform many tasks simultaneously.
• Well-groomed, outgoing, approachable, and personable demeanor.
• Available and willing to travel within the tristate area.
• Own a reliable vehicle and possess a good driving record.

Benefits

University Radiology offers a comprehensive benefits program including:

• Medical, dental, and life insurance.
• 401(k)/pension plan.
• Profit-sharing plans.
• Generous paid time off policy.