Physician Liaison – Primary Care and Oncology
Principal Duties And Responsibilities
Executes priority physician contacts and relationship development inclusive of face-to-face visits specifically targeted at expanding GBMC’s primary care and oncology referral volume.
Leads non-affiliated PCP outreach strategy, managing a territory of independent and loosely affiliated primary care practices across Baltimore County and surrounding areas.
Obtains, interprets, and analyzes referral data on physician utilization of GBMC services and services of competing organizations; communicates findings to the Chief Marketing Officer as appropriate.
Executes specialty-specific outreach for Oncology and medical specialties in coordination with department leadership and GBMC Health Partners.
Serves as the primary point of contact between community PCPs and GBMC specialists; coordinates resolution of access and scheduling issues.
Gathers and communicates competitive intelligence on referral patterns and market activity to inform program strategy.
Maintains accurate, current records of all physician contacts, visit notes, referral sentiment, and required follow-up actions in the CRM system within 48 hours of each visit.
Monitors referral trends among non-affiliated and independent practices; identifies leakage and develops targeted recovery strategies.
Prepares weekly activity reports summarizing visits completed, issues identified, and upcoming priorities.
Contributes to monthly and quarterly dashboard reporting supporting program accountability reviews with senior leadership.
Represents GBMC at community health screenings, educational seminars, oncology-focused CME programs, and professional networking events.
Captures physician participation in community events, including engaging target PCP offices as co-sponsors of health screenings and wellness programs.
Supports development of outreach materials, physician profile cards, and leave-behind collateral for primary care and oncology audiences.
Supports the Concierge PCP Program pilot (Phase 3) by identifying and engaging concierge medicine practices in the service area.
Ethical Behavior
I will always act with honesty and integrity. I will protect the patient.
Pay
Pay Range $68,150.51 - $115,855.86