Physician Liaison Job

About the role

FYZICAL Therapy & Balance Centers is seeking a full-time Physician Liaison to join our team at our Kent, WA, location. The Physician Liaison works closely with the clinical team and serves as a brand ambassador to the community, calling on local physicians to build relationships and prospect referral leads to grow the patient referral base. This role combines sales and public relations by strategically promoting the clinics’ services and treatments while strengthening the clinic’s reputation in the community. The Liaison oversees a designated territory of physicians and medical clinics, is critical to the clinic’s success, strives to increase patient referrals, strengthens relationships with providers and their staff, and provides prospective patients and the community with a first impression of the brand. The Liaison cultivates positive, open, and helpful relationships among community practices, medical staff, and providers while managing feedback and strengthening the clinic’s reputation, acting as the bridge between the clinic, referring offices, and the broader community.

Responsibilities

• Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams.
• Develops and implements specific outreach, relationship building and marketing plans to meet goals.
• Must exhibit excellent time management skills, organization and communication skills and thrive in a fast-paced environment.
• Analyzing referral data, checking DMR daily, facilitating marketing campaigns.
• Ability to use certain templates and programs for tracking and leads management.
• Develops strong business relationships with local community organizations and businesses.
• Works collaboratively with other system functions that interact with physician offices, including hospital medical affairs, outbound referral systems, provider recruitment, and provider resources.
• Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, emails and phone calls.
• Uses research-based methods and implements strategies to build awareness and trust.
• Identifies referral sources (target audiences).

Skills & Qualifications

• Bachelor’s degree in Marketing/Communications, Business Administration or Healthcare preferred.
• Recent and direct experience working in a communications position within a sales or marketing environment may be substituted in lieu of education and/or experience requirements.
• A Valid Driver’s License as daily driving is a job requirement.
• Willing to travel within an assigned territory.
• Must provide own vehicle, however mileage reimbursement will be covered.
• Strong organizational and time management skills.
• Fluent in computer programs.
• Effective oral and written communication skills.