Physician Liaison

Location: Hematology & Oncology Associates of Fredericksburg

Responsibilities

• Establish and maintain relationships with physicians in our market and key strategic partners.
• Visit physician offices and hospitals on a regular and routine basis to increase referrals.
• Adapt to change, embracing new opportunities and showing flexibility in meeting practice goals.
• Improve community outreach by partnering with local organizations, community and hospital liaisons.
• Plan, schedule, and attend dinners, meetings, and other educational programs for Company physicians to meet the public, other current and prospective referral physicians and hospital staff.
• Adapt marketing plan to changes within the region, including adjusting strategic initiatives to reflect new physicians joining the Company, insurance changes, and new service offerings at treatment centers.
• In conjunction with the Company’s Marketing Department, develop and implement regional based collateral and marketing materials that best serve referral sources.
• Provide territory analysis to referral base management leadership, respective regional directors, senior vice president of operations, and AON practice physicians.
• Assist new physicians in practice building by introducing them to key referrers and the local community.
• Evaluate, coordinate, and attend all events where practice physicians are presenting and/or moderating.
• Research and coordinate local sponsorship opportunities and present them to Company physicians.
• Evaluate and oversee local marketing to include budgeting planning and management, placement of advertising and sponsorship campaigns.
• Represent the Company and manage all community outreach in territory, including, but not limited to local and national non-profits (ex. American Cancer Society, Leukemia & Lymphoma Society, etc.).
• Prepare presentations using marketing resource materials such as brochures, data, and reports.
• Develop and maintain accurate, current database(s) of industry contacts in CRM.
• Utilize data analysis tools to strategically identify competitive information, new call targets and territory routing/planning.
• Keep abreast of new offerings within the Company to promote new services.
• Forecast on anticipated market trends and submit timely reports to referral base management leadership.
• Prepare required and/or requested status reports.
• After completion of the probationary period, may be asked to participate in the onboarding and training of new Physician Liaisons.
• Follow and adhere to all federal and state regulations in regards to safety, HIPAA, and patient care with the highest integrity.
• Comply with all Federal and State laws and regulations pertaining to patient care, patients’ rights, safety, billing, and collections.
• Adhere to all Company and departmental policies and procedures, including IT policies and procedures and Disaster Recovery Plan.

Qualifications

• Education: Bachelor’s degree (