Personal Training Business Director

About the Role

The YMCA of Greater Richmond is seeking a Personal Training Business Director to provide strategic leadership for Wellness Programming and community health initiatives across the Association. This role focuses on program delivery, ensuring consistent quality standards, driving member engagement and retention, and managing the trainers who deliver these services.

Responsibilities

• Work with Executive Director of Wellness Programming to develop consistency and accountability practices throughout the Association.
• Provide leadership, guidance, and training to full and part-time staff.
• Partner with community organizations and represent the YMCA at community events.
• Support budgeting, forecasting, and fiscal stewardship for training programs.
• Visit branches and ensure personal and small group training programs consistently deliver high-quality experiences.
• Collaborate with other product lines and departments to support broader association initiatives.
• Recruit, onboard, train, supervise, and evaluate trainers across assigned branches.
• Develop and implement strategy for personal and small group training programs across assigned branches.
• Maintain accurate records and reports that track revenue, participation, and program satisfaction for assigned areas.
• Grow revenue annually as defined by leadership.
• Build and maintain positive relationships with members and staff.

Qualifications

• No minimum education requirement. Qualifications may be met through a combination of education, training, and relevant experience.
• Nationally recognized personal training certification required; at least one specialized fitness certification strongly preferred.
• Minimum 2 years' experience in the fitness industry with demonstrated knowledge of growing programs.
• Experience supervising and evaluating staff.
• Budgeting, planning, and program assessment experience.
• Proficiency in Microsoft products.
• Familiarity with scheduling and management software.
• Strong data analysis and reporting skills.
• Excellent written and verbal communication skills.

Why This Role Matters

You'll help ensure the highest standards of consistency and program quality—developing staff, strengthening systems, and advancing the mission of the YMCA of Greater Richmond.

Why Join Us

The YMCA of Greater Richmond stands committed to creating a work environment comprised of individuals from diverse socio-economic, racial, ethnic, religious, and national origins. We believe in nurturing the potential of all staff and are dedicated to the ongoing professional development of talent. We believe a diverse and inclusive work community is essential to fulfilling our mission of being open to all. The Y is a cause-driven organization focused on strengthening our community. The principles that guide us in our work are our core values of caring, honesty, respect, and responsibility. Be part of an organization that is best in class for member experience, team development, and community impact.

Pay

Salary: $49,307 - $55,470 per year.

Benefits

• Health insurance
• 12% employer-paid retirement (upon meeting eligibility)
• Free YMCA membership
• Childcare discounts
• Professional development opportunities