Personal Loan Business Strategy Manager

About the role

The Personal Loan Business Strategy Manager will lead cross-functional efforts across Marketing, Operations, Product, Engineering, Risk, and Finance to drive growth through data-driven initiatives.

Responsibilities

• Optimize Existing Issuance Channels
• Test and optimize existing lending channels to drive growth through a data-driven and customer-centric approach
• Work closely with Product, Operations, Marketing, and Engineering teams to design and prioritize strategic tests to enhance member engagement and drive issuance
• Lead end-to-end execution of growth initiatives
• Build new business cases for each initiative, defining expected business benefits and key business requirements, including go-to-market plans
• Collaborate with and drive alignment across various stakeholders to ensure seamless execution of the initiatives
• Analyze and report on new strategies post-launch to ensure KPI metrics are met and business benefits are realized
• Identify new opportunities to drive growth in the personal lending space
• Conduct market research and competitive analysis to identify emerging trends in the personal loan landscape
• Research and evaluate external digital loan or engagement products, services, and features to enhance our offerings
• Utilize data to drive decision-making
• Assess Happen Bank's customer acquisition funnels to identify friction points, drive new insights, and identify new opportunities for growth
• Develop segmentation strategies based on member characteristics and behaviors to improve product experience and offer personalization
• Lead and coordinate with internal and offshore contractors for analytical support to ensure seamless execution

Requirements

• 3+ years of experience working on product strategy, product analytics, and product growth in Financial Services or Personal Lending space
• Bachelor's degree or higher, or equivalent combination of education and experience
• Demonstrated experience developing KPIs for product performance, building a monitoring program, reporting performance, and communicating data-driven insights to inform product improvement initiatives
• Proven ability to clearly articulate project scope in both documentation and presentation formats
• Proficiency in SQL is a plus; ability to efficiently manage data analysts is required

Qualifications

• You have a strong understanding of digital lending or banking
• You have a solid grasp of various business functions (Marketing, Operations, Product, Engineering, Analytics, and Finance)
• You have a strong ability to develop and implement data-driven initiatives from start to finish
• Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success

Skills

• Data analysis
• Project management
• Strategic planning
• Customer relationship management
• Collaboration

Benefits

• Medical, dental, and vision plans for employees and their families
• 401(k) match
• Health and wellness programs
• Flexible time off policies for salaried employees
• Up to 16 weeks paid parental leave

Pay

The target base salary range for this position is $135,000 - $159,000.

Schedule

This role operates on a hybrid schedule with in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role's success, and remote placement will not be considered.

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