Performance Media Coordinator (Paid Search)

About the role

The Performance Media Coordinator (Paid Search) is an entry-level position supporting the paid search team.

Responsibilities

• Campaign Support
• Assist senior team members with paid search campaign development, including keyword research and ad copy development.
• Traffic paid search campaigns across all networks as directed by senior members of the team.
• Aid senior team members with daily budget management.
• Present optimization recommendations for paid search campaigns to senior members of the team.
• Execute on approved recommendations.
• Reporting & Analytics
• Build and maintain Google Data Studio reports for all paid media clients.
• Responsible for pulling data for monthly reports for all paid media clients.
• Growth & Operations
• Attend partner and vendor calls.
• Expected to grow understanding of paid search tactics and strategies.
• Expected to grow understanding of client management and proactive problem-solving.

Qualifications

• Knowledge of paid search platforms including Google Ads (Search, Display) and Microsoft Advertising (Bing) a plus.
• Google Ads certification is strongly encouraged.
• Knowledge of analytics platforms including Google Analytics, Google Data Studio, and Google Tag Manager a plus.
• Proficient with Microsoft Office Suite, Google Docs, Google Sheets, and Google Slides.
• Previous experience at an agency or internal marketing department a plus.
• Ability to adapt to and work in a fast-paced environment.
• Excellent written and verbal communication skills.
• Strong organizational skills.