Performance Media Coordinator (Paid Search)

Overview

The Performance Media Associate (Paid Search) is an entry-level position that supports the paid search team as they learn the ins and outs of paid search advertising. This individual is responsible for owning and driving certain internal-facing tasks as directed by senior members of the team. This role reports to the Associate Director, Paid Search & Social.

Essential Duties and Responsibilities

• Campaign Support
• Assist senior team members with paid search campaign development, including keyword research and ad copy development.
• Traffic paid search campaigns across all networks as directed by senior members of the team.
• Aid senior team members with daily budget management.
• Present optimization recommendations for paid search campaigns to senior members of the team. Execute on approved recommendations.
• Reporting & Analytics
• Build and maintain Google Data Studio reports for all paid media clients.
• Responsible for pulling data for monthly reports for all paid media clients.
• Growth & Operations
• Attend partner and vendor calls.
• Expected to grow understanding of paid search tactics and strategies.
• Expected to grow understanding of client management and proactive problem-solving.

Qualifications

• Knowledge of paid search platforms including Google Ads (Search, Display) and Microsoft Advertising (Bing) a plus. Google Ads certification is strongly encouraged.
• Knowledge of analytics platforms including Google Analytics, Google Data Studio, and Google Tag Manager a plus.
• Proficient with Microsoft Office Suite, Google Docs, Google Sheets, and Google Slides.
• Previous experience at an agency or internal marketing department a plus.
• Ability to adapt to and work in a fast-paced environment.
• Excellent written and verbal communication skills.
• Strong organizational skills.

Qualifications

• Education & Experience
• 0–2 years of experience.
• Bachelor’s degree or equivalent experience in a related field.

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Numerous recognition programs
• Employee referral bonus
• Hybrid work schedule; 2 days in the office, 3 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave