Performance Marketing Manager (North America)

This Is What We Need You For

We are seeking a strategic, analytical, and full funnel-oriented Performance Marketing Manager to lead all digital performance marketing activities for North America.

Full Funnel Performance Marketing Leadership

• Lead all paid performance marketing across NA, ensuring balanced investment across awareness, consideration, and conversion
• Adapt global strategies for North American realities while maintaining alignment with global and regional priorities
• Translate business goals (Brand, Category, Sales, D2C) into actionable cross channel media plans
• Act as a platform agnostic expert spanning Amazon, RMNs, Meta, YouTube, SEA/SEM, Twitch, and emerging channels
• Budget Ownership, Forecasting & ROI Governance
• Own and manage all performance marketing budgets across Sales, Brand, Category, and D2C budgets
• Ensure every dollar is spent in the most impactful way through rigorous optimization and ROI tracking
• Build spend forecasts, pacing models, and performance projections across channels
• Negotiate with platforms and agencies to maximize value and efficiency
• Proactively reallocate budgets based on performance signals, inventory considerations, and market opportunities
• Provide transparent, actionable feedback to all budget stakeholders

Measurement Frameworks, Data Consistency & Analytics Collaboration

• Develop and maintain a unified KPI framework across platforms (Amazon, Meta, YouTube, SEA, RMNs, etc.)
• Partner with Analytics & BI teams to build and maintain dashboards, data pipelines, and automated reporting
• Implement attribution approaches and incrementality tests in partnership with BI teams
• Test and share insights broadly across Sales, Brand, Category, Creative, and D2C teams

Testing, Experimentation & Continuous Improvement

• Plan and execute A/B tests and structured experiments across channels to identify new growth opportunities
• Maintain a roadmap of hypotheses, tests, learnings, and recommended next steps

Creative Strategy & Cross Functional Insights Sharing

• Brief Creative teams using performance insights to improve creative asset relevance and channel performance
• Define creative requirements for upper- and lower funnel campaigns
• Partner with Merchandising and D2C teams by sharing insights that optimize PDPs, landing pages, content, and user experience
• Ensure ad messaging aligns with brand priorities, product launches, promotions, and category strategies

Amazon & Retail Media (Lower Funnel Leadership)

• Own regional adaptation and execution of Amazon Sponsored Ads & DSP strategies
• Manage all Retail Media investments on Walmart Connect, Target Roundel, and other key partners
• Synchronize retail media execution with Sales teams based on inventory, competitive landscape, and seasonal priorities
• Challenge agency partners to ensure best in class execution and efficiency

Upper Funnel & Brand/Category Digital Activation

• Manage brand funded digital investments on Meta, YouTube, SEA/SEM, TikTok, Twitch, and other platforms
• Translate awareness and consideration goals into measurable full funnel media strategies
• Ensure upper funnel initiatives contribute to long-term brand growth and short-term conversion lift

Cross Functional Communication & Major Event Readiness

• Provide ongoing performance insights and forecasts to Brand, Category, Sales, Creative, Merchandising, and Leadership teams
• Ensure full organizational readiness for major commercial events (Prime Day, Black Friday, new product launches, key retailer events)
• Drive alignment across teams to optimize messaging, availability, promotions, and campaign timing

Your Benefits

• Employee Purchase Program
• Helping Hand
• Parental Leave
• Personal Insurances
• Secure your future
• Support association
• Youthful Days Off
• Hybrid Work
• Flexible working hours