Performance Marketing Manager

About the role

We are seeking a hands-on Performance Marketing Manager to lead multi-channel digital marketing efforts across a growing portfolio of home services companies. This is a high-impact, build-focused opportunity for someone who thrives in a fast-paced environment, enjoys solving structural challenges, and can quickly improve performance across under-optimized accounts. The ideal candidate is highly technical, data-driven, and comfortable working directly in accounts daily while also shaping long-term strategy.

Responsibilities

• Manage and optimize Google Ads, Local Services Ads (LSA), and SEO performance across multiple locations
• Drive daily campaign improvements, budget allocation, and performance optimization
• Develop and execute channel strategies to improve lead generation and cost efficiency
• Oversee offshore contractors and agency partners (SEO & PPC support)
• Analyze performance data using CRM and marketing platforms to identify opportunities and gaps
• Partner with leadership to align marketing performance with business goals
• Ensure tracking, reporting, and attribution accuracy across all channels

Requirements

• 5+ years of hands-on PPC / paid search experience (Google Ads required)
• Strong experience with LSA and/or local service-based marketing
• Background in multi-location, franchise, or home services marketing preferred
• Proven ability to manage multiple accounts and drive measurable lead growth
• Strong analytical skills (Excel/Google Sheets, CRM reporting tools)
• Experience working with contractors or remote teams is a plus
• Self-starter who thrives in a fast-moving, performance-driven environment

What Success Looks Like

• Improved lead volume and cost efficiency across PPC, LSA, and SEO channels
• Stronger campaign structure, tracking, and reporting systems
• Clear, scalable marketing processes across multiple business units

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Retirement plan
• Vision insurance

Pay

$90,000.00 - $120,000.00 per year

Work Location: Remote