Performance Marketing Manager

About the role

Inbolt is looking for a Performance Marketing Manager to plan, launch, and optimize paid campaigns across Google, LinkedIn, and other relevant channels, including ABM campaigns targeting our account list. You will own budget allocation, report on ROI, CAC, and pipeline contribution, and optimize website SEO. This role involves building and running testing frameworks, setting up tracking and attribution infrastructure, and managing CRM and website integrations. You will collaborate with the Head of Marketing on content and brand initiatives, manage vendor relationships, and lay the groundwork for a performance marketing team as the company grows. Additionally, you will work closely with the sales team to generate pipeline.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google, LinkedIn, and other relevant channels (including ABM campaigns against our target account list)
• Own budget allocation and report on ROI, CAC, and pipeline contribution
• Own website SEO optimization
• Build and run testing frameworks across creative, targeting, and landing pages
• Set up tracking, attribution, and reporting infrastructure
• Manage CRM and website integrations
• Brainstorm with the Head of Marketing on content and brand to build high-converting campaigns
• Manage vendor and agency relationships as needed (outsourcing is always second resort at Inbolt)
• Lay the groundwork for a performance marketing team as headcount grows
• Work alongside the sales team to generate the required pipeline

Requirements

• 4-7+ years in performance/growth marketing in a B2B scale-up
• Track record owning paid media budgets and hitting CAC/pipeline targets
• Strong with attribution, analytics tools, and testing methodology
• Hands-on with Google Ads, LinkedIn Campaign Manager, HubSpot, and GA4
• ABM experience is a plus
• Comfortable being the first and only person on the function — self-directed, builder mindset before building a team
• AI-first mindset, comfortable using and building AI tools to increase output and iterate faster

Benefits

• Stock-options package
• Team-building events & off-sites
• Health coverage

About Inbolt

Inbolt is a robotics software company on a mission to build generalist intelligence for industrial robots, making automation accessible across manufacturing. Since launch, we’ve deployed our software on over 200 robots across 100+ plants worldwide. Having raised €20M to date, we’re headquartered in Paris, with offices in Detroit, MI and Tokyo, Japan. We partner with leading manufacturers across every major vertical — electronics, household appliances, aerospace, automotive, and more.

Location: US, Detroit or Remote
Contract: Full time