Performance Marketing Manager

About the role

Leland is building the home for ambition in the age of AI. We connect people with the experts, programs, and communities they need to land the job, get into the school, or upskill for a world being rewritten by AI. We help businesses become AI-native through training, hiring, and infrastructure. Since our founding in 2021, we've helped tens of thousands of people reach their most ambitious goals and raised $19M from world-class investors. Ambition is sacred to us, and we've built a product that takes that seriously.

Responsibilities

• Own paid acquisition for our consumer business
• Run Google (Search, PMax, YouTube), Meta, and LinkedIn day to day, including budgets, bidding, targeting, creative rotation, and reporting
• Manage spend across our core consumer categories and develop a clear point of view on where the next dollar should go
• Hit CAC and payback targets, and flag early and honestly when something isn't working, and also help us refine which metrics are most important to track at various points of the funnel
• Run a steady stream of structured tests across audiences, offers, landing pages, and creative, and document what you learn so the team gets smarter over time
• Partner daily with channel and business unit owners