Performance Marketing Manager

Responsibilities

• Lead full-funnel paid media strategy across Google Ads, Microsoft Advertising, Meta, TikTok, YouTube, programmatic, connected TV, and other emerging channels.
• Manage campaign performance, budgets, pacing, testing, and optimization to drive qualified traffic, new guest acquisition, bookings, calls, revenue, and ROI.
• Connect platform-level results to broader business goals, clearly explaining what happened, why it matters, and what actions should be taken.
• Develop audience strategies across the customer journey, including prospecting, segmentation, first-party data activation, suppression, retargeting, lookalike modeling, and re-engagement.
• Analyze campaign, audience, creative, keyword, placement, and landing-page performance to uncover insights and growth opportunities.
• Build and manage a test-and-learn roadmap across audiences, creative, messaging, bidding, campaign structure, and paid landing pages.
• Partner with Brand, Creative, Analytics, and external agencies to improve campaign performance and attribution.

Qualifications

• The position is directly responsible for forecasting and generating revenue as well as developing and managing the department budget.
• Proven experience with 4+ years in performance marketing at an agency or brand, with a focus on digital advertising platforms.
• Demonstrated success in managing and optimizing advertising campaigns and Customer Acquisition Cost (CAC) to drive measurable results, including increased traffic, conversions, and revenue.
• Proficiency in campaign setup, optimization, and analysis within Meta Ads Manager, Google Ads & similar platforms.
• Experience directing budget or revenue-generating responsibility.