Performance Marketing Manager

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group expanded into North America. Driven by the vision to make every day more rewarding, ShopBack saves members money and time while enabling merchants and brands to engage cost-effectively. The platform powers over US$5.5 billion in annual sales for 20,000+ partners and has rewarded shoppers with more than US$900 million in Cashback.

About the role

As part of the Global Performance Marketing team, you will design and implement online media strategies to drive growth in acquisition, retention, and branding for the North America market. You will collaborate with local teams and regional stakeholders to ensure seamless coordination and execution of marketing initiatives across countries.

Responsibilities

• Manage and be responsible for the performance of all relevant online marketing channels including Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
• Analyze online paid media campaigns and product data to derive actionable insights for optimization.
• Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
• Growth hacking through constant testing to discover new marketing opportunities.

Requirements

• AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
• 5+ years of hands-on experience in online paid media for APP and Web products.
• Bachelor’s degree in marketing, business, or relevant experience.
• Proven track record of driving significant growth with marketing efficiency.
• Proficient in managing campaigns across Meta Ads, Google Ads, TikTok Ads, and programmatic channels.
• Excellent communication skills and stakeholder management; able to work across multiple markets and cultures, collaborate easily, and adapt agilely.
• Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/Appsflyer.
• Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
• Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
• Self-starter with the ability to work independently, owning the problem and developing the solution.
• Language proficiency in Mandarin (written and spoken) preferred as this role will focus on Mandarin-speaking markets.

Skills

• Agency – We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement – We aim for high-impact decisions, not just easy wins, and put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity – We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity – We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully—and support each other along the way.

Benefits

• Career growth opportunities to take on greater challenges that help you realize your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.