Performance Marketing Manager

About the role

The Coffee Bean & Tea Leaf is seeking a Performance Marketing Manager to increase profitable revenue growth of CBTL, Americas by effectively increasing brand affinity and visits for current and prospective customers via digital channels.

Responsibilities

• Set the channel strategy and media mix across the path to purchase: define the role each channel plays from awareness through conversion and retention, how they work together, and where to prioritize investment and test emerging channels.
• Develop the integrated communications campaign and paid media plan for each marketing window, aligning channels, audiences, and budget to commercial goals with the Global team.
• Champion a media-led, iterative creative practice that incorporates platform best practices and past learning across every media touchpoint to drive media effectiveness: partner with creative and content teams to brief, produce, and refine ad creative.
• Manage the media agency and ad-platform, delivery, and measurement partners to ensure all parties are aligned and delivering the strategy and objectives.
• Own paid acquisition and re-engagement across social, search, and programmatic, directing the media agency and setting audience strategy from platform, and first-data to acquire new and win back lapsed customers, in partnership with the loyalty and technology teams.
• Deliver quantifiable improvements in return on ad spend (ROAS) and cost per acquisition (CPA) across channels, scaling paid spend efficiently.
• Manage sponsored listings and promoted placements on third-party delivery platforms to drive incremental order volume and visibility.
• Work with platform account managers to unlock new ad formats, and co-marketing entitlements.
• Own working media budget allocation and orchestration across paid and retail media, optimizing spend to deliver the best results against the strategic goals.
• Lead annual and quarterly budget planning and forecasting, including delivery-platform and emerging-channel spend.
• Own the measurement framework: conversion tracking and tagging (pixels, SDKs, server-side), attribution across channels and outcomes, and incrementality testing to prove true media contribution.
• Run continuous A/B tests on creative, audience targeting, and landing pages, using quantitative analysis to optimize campaign performance.
• Diagnose performance using app, web, and other digital analytics tools, and report through clear dashboards spanning demand funnel, budget, ROI, efficiency, and campaign KPIs.
• Digital Brand Governance & Presence: Govern brand standards across all digital channels, ensuring landing pages, campaign destinations, and on-site messaging reflect brand guidelines and align with paid creative.
• Direct the brand's organic and AI-search visibility (SEO, AEO, and GEO), briefing agencies and partners on the content, structured data, and updating listings needed so CBTL surfaces accurately in search and in generative answer engines.

Requirements

• 6+ years of previous work experience in a quantitative marketing role managing budget, strategy, and execution on social, search, or other performance-oriented channels.
• Hands-on, in-platform execution experience setting up campaigns in Meta Ads Manager and Google Ads.
• Proven track record of building and scaling acquisition and re-engagement campaigns with a strong focus on ROI.
• Deep understanding of marketing and incrementality testing across owned and third-party channels.
• Well versed in using digital analytics tools, including tagging, with exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Fluent in using AI tools to sharpen analysis and maximize media effectiveness.
• Experience overseeing a brand's website and digital presence.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.

Qualifications

• Bachelor’s degree in Marketing or relevant field.
• Restaurant/retail experience preferred, but not required.

Skills

• Performance Marketing
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing Display Advertising
• PPC
• Marketing Automation
• Reporting Performance & Rewards

Benefits

Medical, Dental, Vision, 401K, Pet, Accident, Life, Long-Term & Short-Term Disability, Critical Illness, Hospital Indemnity, EAP programs including Legal, ID Theft, and more.

Pay

$80,000-$100,000 annually

Schedule

This is a hybrid position: Monday-Wednesday in our Los Angeles office and Thursday and Friday remote.