Performance Marketing Manager, Amazon International

Responsibilities

• Leads Amazon International Advertising media management from end-to-end, including budgeting, planning, initiative leading, management, and reporting
• Maintains performance across international markets, accounting for regional customer behavior and marketplace-specific trends
• Collaborates with external agencies to identify testing opportunities across keyword strategy, ad placements, creative formats, and localization strategies tailored to international markets
• Creates and maintains a quarterly business review template to track key performance metrics and provide forward-looking insights and strategic recommendations
• Partners with agencies to uncover growth opportunities, optimize media mix, and evolve strategy based on performance data across multiple international marketplaces
• Designs and analyzes incrementality and lift tests tied to key brand moments such as promotions, marketing campaigns, product launches, and region-specific retail events
• Oversees competitive intelligence tools and establishes reporting processes to share insights across the organization
• Identifies growth opportunities across Amazon's suite of media products and communicates recommendations to internal stakeholders
• Partners cross-functionally with International eCommerce, Operations, and Brand teams to support global expansion initiatives

Requirements

• 3-5 years of experience managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Experience managing campaigns across international Amazon Marketplaces (e.g., Canada, UK, EU)
• Proven ability to translate campaign objectives into channel-level strategies with clear deliverables and measurable outcomes
• Strong understanding of the media ecosystem, with the ability to plan strategically, identify opportunities, and execute performance-driven programs
• Analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs) and third-party tools such as Vendor Central and Amazon Marketing Cloud (AMC)
• Demonstrated ability to influence cross-functional stakeholders and elevate marketing capabilities to drive outsized results
• Highly organized self-starter with the ability to manage multiple projects simultaneously, delivering high-quality work with strong attention to detail
• Experience in baby brands or CPG is a plus
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Consumer obsessed and possess strong consumer understanding
• Excellent communicator with strong written, verbal, and presentation skills
• The ability to manage multiple projects at once and strong organizational skills
• Proactive; can operate autonomously, but also collaboratively as part of a team

Qualifications

• Proven experience in managing Amazon Advertising products, including Sponsored Products, Sponsored Brands, Programmatic, and Display
• Experience managing campaigns across international Amazon Marketplaces (e.g., Canada, UK, EU)
• Strong analytical skills and proficiency in Microsoft Excel (e.g., pivot tables, VLOOKUPs, SUMIFs)
• Experience working with external agencies to identify testing opportunities
• Experience creating and maintaining reporting frameworks
• Experience in baby brands or CPG industry
• Experience in a fast-paced environment with the ability to manage multiple projects simultaneously
• Excellent written and verbal communication skills
• Consumer obsession and strong consumer understanding
• Ability to communicate effectively with cross-functional teams

Skills

• Amazon Advertising Management
• International Market Campaign Management
• Performance Analytics and Optimization
• Strategic Planning and Execution
• Competitive Intelligence and Analysis
• Reporting and Data Visualization
• Project Management and Multi-tasking
• Consumer Understanding and Brand Advocacy
• Effective Communication and Collaboration

Benefits

• Comprehensive health benefits
• Employer-paid life insurance
• Supplemental insurance options
• Flexible spending accounts (FSAs) and health savings accounts (HSAs)
• 401(k) matching up to 4%
• Generous paid time off program
• Wellness programming
• Employee discounts
• Annual company events and volunteer opportunities

Pay

TBD

Schedule

Remote with occasional in-person meetings on Tuesdays - Thursdays