Performance Marketing Lead

About the Role

Working with the Director of Performance Marketing, you will help scale Feeld's performance marketing engine across paid acquisition, ASO, creative testing, and external agency operations. The role turns growth strategy into structured execution, measurable learning, and improved campaign performance.

Responsibilities

• Own daily execution and optimisation across paid acquisition, including campaign setup, pacing, monitoring, quality assurance, and testing.
• Maintain a structured testing roadmap across paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
• Lead ASO planning and execution, including app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and partner coordination.
• Support management of Feeld's media agency through planning, action tracking, performance reviews, creative iteration, and accountability.
• Develop performance creative briefs with Creative, Brand Marketing, Social, and agency partners.
• Translate performance data into actionable creative and channel learnings.
• Interpret pacing, CAC, LTV:CAC, incrementality, and audience-quality goals with Performance Marketing, Data, and Finance.
• Document tests, findings, and next steps so growth decisions are visible and repeatable.

Qualifications

• Experience owning performance marketing workstreams with growth targets and responsibility for execution, optimisation, reporting, and KPI delivery.
• Hands-on experience across paid social or search.
• Working knowledge of Meta, TikTok, Google, Apple, or other acquisition channels.
• Experience with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces.
• Experience working with media agencies or external creative partners.
• Ability to turn creative performance findings into concrete actions for future work.
• Clear communication with cross-functional stakeholders and leadership.
• Experience in a fast-paced, remote-first, or startup environment.
• Experience with app growth, subscription businesses, dating, social, wellness, consumer products with network effects, incrementality testing, geo experiments, or media mix modelling is a plus.

Compensation and Benefits

• Compensation band: $100,000-$150,000 USD per year
• Flexible working hours
• Unlimited paid time off
• Fully remote working
• Home office budget
• Learning and development budget
• On-demand therapy sessions and mental health support through Spill
• In-person meetups