Performance Marketing Lead

Remote – US based candidates only, no visa sponsorship available

About the role

This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.

Responsibilities

• Own full-funnel paid campaigns, overseeing all stages from awareness to conversion
• Develop and establish new acquisition programs, including sponsorships and influencer partnerships
• Investigate and define strategies for emerging paid channels and platforms
• Create and refine post-click experiences, such as landing pages and messaging tailored to audience intent
• Integrate automation and AI into team operations for greater efficiency
• Collaborate with cross-functional teams to ensure alignment across the customer journey
• Manage attribution and reporting to connect advertising spend to revenue outcomes

Requirements

• 7+ years in performance marketing, growth, or demand gen, preferably in B2B SaaS
• Experience in building and scaling new marketing channels or programs from scratch
• Proficient in using AI and automation in marketing strategies and operations
• Hands-on expertise with paid channels like Google, Meta, LinkedIn, and Bing
• Ability to work quickly and adapt in uncertain environments, extending scope of responsibilities

Benefits

• Comprehensive benefits package including health and wellness options
• Restricted stock units as part of total compensation
• Opportunities for incentive compensation based on performance
• Remote work flexibility with various location-based options

Pay

$166,000 – $234,800 annually