Performance Marketing Copywriter

About the Role

As a Performance Marketing Copywriter for Ramsey's tax team, you'll write clear, compelling messaging across multiple channels, including landing pages, paid ads, email campaigns, in-product messaging and other digital marketing assets that drives engagement, conversion and business growth. Your marketing copy will help people find the right next step for their tax needs, whether that's helpful content, our online filing service or RamseyTrusted tax professionals or attracting top-notch tax pros to join our program. Working alongside marketers, designers, paid media specialists, and product partners, you'll translate customer insights into messaging that reflects Ramsey's trusted voice while contributing to a mission that matters. Success in this role means producing exceptional copy, thinking strategically about customer behavior, and continuously improving performance through testing, collaboration and data-informed decision making.

Responsibilities

• Create high-quality, brand-aligned copy that consistently supports marketing objectives and business growth
• Write compelling messaging that improves customer experience, engagement and conversion across digital channels
• Produce thoughtful, polished work with strong attention to detail and minimal revisions
• Use customer insights, testing and campaign performance data to strengthen messaging over time
• Understand the business strategy behind every project and write with measurable outcomes in mind
• Partner effectively across marketing, creative, product and paid media teams to move projects forward quickly
• Contribute to a collaborative, low-drama team culture by communicating well, embracing feedback, and helping teammates succeed
• Look for smarter, more efficient ways to work while maintaining Ramsey's high standards for quality

Requirements

• 3+ years of professional experience writing marketing or advertising copy for organic and paid social media, email, video and radio scripts, landing pages and other communications
• Portfolio showcasing conversion-focused marketing campaigns across digital channels (required)
• Know how to write concise, persuasive copy that motivates customers to take action
• Write in a conversational voice and can adapt your style across different contexts and audiences
• Enjoy collaborating with marketers, designers and cross-functional teams to launch and optimize campaigns based on performance data
• Can balance creativity with business goals and customer needs
• Are excited to learn and write in Ramsey's distinctive brand voice
• Use feedback to continuously improve your craft
• Leverage AI tools like ChatGPT or Claude in your workflow to increase efficiency while maintaining high-quality work

Qualifications

• Writing for SEO and AIO is a plus

Pay

$62,000-$75,000/year* Range depends on skill level and overall experience + profit sharing + benefits

Benefits

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Schedule

Flexible work schedules available to take the stress out of appointments, family obligations and other needs that may pop up.