Performance Marketing Consultant

Key Responsibilities

• Develop, execute and continuously refine digital acquisition programs aligned to business objectives, target audiences, and go-to-market priorities.
• Own paid media execution, and optimization across Google Ads, LinkedIn Campaign Manager, display advertising, retargeting platforms, and emerging digital channels.
• Manage campaign budgets and optimize investments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment.
• Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.
• Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.
• Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.
• Execute email campaigns and nurture programs that support engagement and progression through the buyer journey.
• Maintain campaign tracking, segmentation, scoring, and reporting processes that facilitate marketing effectiveness and lead management.
• Collaborate with operations and sales teams to ensure alignment across lead capture, lead routing, and nurture programs.
• Monitor, analyze, and optimize campaign performance metrics across all digital channels using Salesforce, Marketing Cloud Account Engagement (Pardot), Adobe Analytics, Google Ads, Google Analytics, LinkedIn Campaign Manager, and other applicable platforms.
• Conduct ongoing testing across targeting strategies, ad creative, messaging, landing pages, and audience segments to improve performance.
• Partner with marketing and sales stakeholders to provide actionable recommendations that improve funnel efficiency and revenue outcomes.
• Partner with the Enterprise Brand team to develop compelling digital assets, including email templates, display ads, landing pages, and paid media creative.
• Collaborate with Product & Solutions Marketing and Sales to align messaging, target audiences, and campaign objectives.
• Manage relationships with agency partners and digital vendors as needed.
• Ensure all digital programs adhere to brand guidelines, compliance standards, and industry best practices.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field preferred.
• 5+ years of experience in growth marketing, performance marketing, digital marketing, or related disciplines, preferably in B2B or SaaS/technology preferred.
• Strong hands-on experience managing paid media programs across Google Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
• Experience leveraging marketing automation platforms such as Salesforce Marketing Cloud Account Engagement (Pardot), Marketo, HubSpot, or similar platforms.
• Strong understanding of email marketing best practices, lifecycle strategies, and digital analytics.
• Proven ability to manage multiple programs simultaneously and operate in a fast-paced environment.