Performance Marketing Assistant

Summary

The Jacksonville Jaguars are committed to developing talent and interest in professional sports. An assistantship at the Jaguars will provide you the chance to explore your career interests, acquire marketable job skills while "learning the ropes" of the industry, establish professional contacts, and gain practical "hands on" experience while working at the highest level of professional sports. Jaguars assistantships offer meaningful educational work experiences designed to meet your academic and career goals. Management and staff will teach and encourage, but it's up to you to bring an enthusiasm to learn. Through this program, you will identify learning goals and work with the Jaguars management to achieve those goals.

More About Jaguars Marketing

In the wild, Jaguars lay claim to their domain to all outsiders by leaving lasting, deep scratches and menacing claw marks in surrounding terrain. It's a warning. This is our house. This is our community. And our domain—EverBank Stadium—is our jungle and should be the place where all opponents know they're in for a battle. The role of the Marketing team is to ensure that the story of our team and DUUUVAL is told locally, nationally, and globally. We also work to gain new fans and drive revenue for the organization. The Marketing department includes the following verticals: brand and campaign strategy and integrated and performance marketing. This role will focus primarily on supporting the performance marketing vertical which oversees email marketing, SMS, radio and TV affiliate management and traditional paid media strategy and activation.

What You Will Learn From Your Job Responsibilities

• Support email marketing and SMS including but not limited to content development, copywriting, building and sending.
• Paid Media: Support and learn traditional marketing skills in the paid media space including radio and tv affiliate management, billboard placement, digital advertisement and others.
• Sales: Provide support to sales department, including assistance in rolling out group ticket offers, and activating digital support.
• Assist in implementation of marketing and advertising campaigns by preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
• Liaison between designers and other departments to ensure projects stay on time.
• Provide consistent project updates to broader team.
• Enhance and implement new processes as a part of Marketing Operations
• Support Marketing department on gamedays with promotional activations, influencer program support and other duties as assigned.
• Develop an understanding of audience segmentation in relation to email and SMS list building and learn to build and pull segmented lists for various communications.

Required Assistantship Qualifications

• Must be currently pursuing an undergraduate or graduate degree OR have graduated within 18 months of the assistant start date.
• Flexible schedule for business needs and events
• Possess strong organizational skills with attention to details
• Primary interest in Performance Marketing and Project Management fields
• Passion for sports and live entertainment
• Ability to solve problems and create workable solutions
• Ability to pull and process data to make informed decisions
• Must display strong interpersonal, collaborative and communication skills
• Must be able to take initiative, be accountable to learning and tasks and work independently on projects from time to time
• Be comfortable with developing communication strategies quickly to speak to fans

Preferred

• Pursuing a degree in Marketing or related field
• Experience working in the sports and entertainment marketing industry a plus
• Copywriting experience
• Experience in or knowledge of email marketing and SMS platforms
• Possess traditional marketing skills, preferably in the paid media space

Other Details

• Term: October 2026 – October 2027
• Chosen assistants are responsible for personal accommodations, such as local housing and transportation.
• Assistantships at the Jaguars are paid positions.