Marketing Assistant

About the role

Under the direction and supervision of the Marketing Manager, the Marketing Assistant supports the Marketing Department's activities. This role assists in collecting and organizing marketing data and assets, prepares reports, and reviews marketing materials for campaigns.

Responsibilities

• Marketing Campaign Support:
  • Support team development of new marketing campaigns and strategies.
  • Collaborate with marketing design and content teams to create print and digital materials.
  • Assist with planning and implementing marketing activities.
  • Organize promotional events.
  • Support initiatives to improve reach to customers through SEO campaigns.
• Data Gathering, Reporting, Updates, & Record/Inventory Maintenance:
  • Create spreadsheets and assist in analyzing quantitative data to interpret ROI and KPI metrics.
  • Gather and analyze consumer behavior data (e.g., web traffic and rankings).
  • Maintain, update records, and run reports on marketing, campaign, and enrollment metrics.
  • Maintain digital assets and collateral inventory.
  • Establish and track workflows for evaluating internal marketing requests.
• Other:
  • Conduct market research to identify new targeting opportunities.
  • Assist in setting brand standards, mission, and goals.
  • Perform other reasonably related duties as assigned.

Qualifications

• Bachelor's degree in Marketing or related field.
• Associate degree in related field with additional experience may be considered as a substitute for a Bachelor's degree.
• 2 years of work experience as a Marketing Associate, Marketing Assistant, or similar role.
• Knowledge of marketing-related digital tools and techniques.
• Able to analyze problems and strategize for better solutions.
• Excellent communication and presentation skills.
• Strong analytical skills with a goal-oriented attitude.
• Experience with SEO/SEM campaigns.
• Solid computer skills, including MS Excel, web analytics, and Google Adwords.
• Displays high integrity and honesty, and an enthusiasm for marketing as a profession.

Benefits

• Medical, Dental, and Vision coverage
• Retirement Savings Plan 403(b) and Term Life/AD&D Insurance
• Flexible Spending Account, Commuter Checks, MLA scholarships, Employee Assistance Program (EAP)
• Pet Insurance and additional discounts
• Holidays (10 per year), vacation time, sick leave, and long-term disability insurance

Pay

Your final compensation offer will be determined based on factors such as skills, experience, education, and licenses/certifications. The pay range is expressed as an hourly rate regardless of FLSA status. Exempt positions are paid salaried and are not subject to overtime.