Performance Marketer - Content-Led Growth

About the role

82DASH helps brands collect authentic customer content—UGC, reviews, feedback—to drive retention and repeat purchases through rewards. As a Performance Marketer you will own paid acquisition for Shopify and D2C brands, using the 82DASH platform itself to source real customer video, photos, and reviews and turn them into ads and landing pages that acquire new merchants.

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta and Google, owning budget from week one
• Run 82DASH campaigns to source UGC from merchants and their customers, then turn that content into paid creative
• Produce a steady volume of ad assets—hooks, statics, UGC video cuts, testimonial edits—and test them against each other
• Write copy for ads, landing pages, Shopify App Store listings, and lifecycle email
• Build and test landing pages
• Report on CAC, CPA, and creative‑level performance by channel; kill under‑performing tactics
• Feed product feedback on how to speed up creative production

Requirements

• Hands‑on experience running paid campaigns and owning a budget, however small
• Ability to produce creative (basic editing, good eye for a hook) rather than just brief it
• Comfortable with analytics; can build reports and defend the numbers
• Interest in ecommerce, Shopify, D2C, or the creator economy
• Preference for shipping multiple tests over extensive planning
• Nice‑to‑have: SEO, lifecycle email, longer‑form content, B2B SaaS experience

Benefits

• Real budget and real ownership from day one, not just a slot in a big team
• Work directly with the founders across product, growth, and GTM
• Direct line into the product—use it daily and see your feedback shipped
• Define the playbook at an early‑stage company rather than inherit one