Growth Marketer

About the role

Tellos is rebuilding how autism care is delivered. We help BCBAs run independent, high-quality practices — without getting buried in operations. Families get care faster. Providers earn more and burn out less. We are growing fast. Demand is real.

Your job is simple to describe and hard to execute: Drive a consistent flow of qualified families into Tellos. Turn demand into scheduled therapy. Build acquisition systems that scale without breaking. You will own how families find Tellos, trust Tellos, and start care.

What You’ll Own

• End-to-end client acquisition: In your first 30–60 days, identify and validate 1–2 repeatable acquisition channels (e.g., high-intent search, local SEO, referral loops) and demonstrate early signal. Own the full funnel: Awareness → intent → intake → scheduled assessment. Where families drop off, hesitate, or disappear — you identify and fix.
• Design and run acquisition loops across:
  • Local SEO (city/state pages)
  • Paid acquisition (Google, Meta, etc.)
  • Referral channels (schools, providers, communities)
  • Conversion surfaces (landing pages, forms, messaging)
• If families aren’t converting, you don’t assume — you test, iterate, and fix.
• Build acquisition systems, not campaigns: Launch, test, and iterate personally — not manage agencies or delegate execution. You will:
  • Identify highest intent channels
  • Build repeatable acquisition loops
  • Reduce cost per qualified intake
  • Improve conversion from inquiry → therapy start
• Own the growth scorecard: Define and drive key metrics:
  • Cost per qualified lead
  • Lead → intake conversion
  • Intake → therapy start conversion
  • Time from inquiry to first session
  • Channel-level ROI
  Explain what’s working, what’s not, and what’s next.
• Operate at the intersection of growth and operations: Work closely with ops to ensure:
  • Leads are high quality
  • Intake flow is frictionless
  • Messaging matches reality
  • Demand doesn’t outpace supply in a way that breaks experience
  Own outcomes, not just inputs.
• Move fast, test constantly:
  • Launch fast, iterate faster
  • Run experiments weekly
  • Kill what doesn’t work
  • Double down on what does

What success looks like

Within 3–6 months:

• Consistent, qualified inbound from multiple channels
• Lower cost per acquisition
• Higher conversion from inquiry → therapy start
• Clear visibility into what drives growth
• A repeatable acquisition engine we can scale across markets

Requirements

• Hands-on experience driving growth in consumer digital healthcare (required)
• A builder and operator, not a manager
• Have run and owned acquisition channels end-to-end
• Think in funnels, not campaigns
• Move fast and learn through execution
• Care about outcomes, not activity
• Experience in marketplaces or local services is a strong plus

About Tellos

Tellos is mission-driven, self-funded, profitable, and operator-led. You will work directly with the CEO and leadership team to build the growth engine of the company. This is not a “manage vendors” role. This is a build the machine from zero to scale role. If you want to design how families access care at scale, this is that opportunity.