Growth Marketer

About the role

We're building a two-sided platform: creators who make games, and players who discover and play them. Growth touches both sides. As a Growth Marketer, you'll help build and execute the programs that drive creator acquisition and player growth — from paid media and SEO to PR and social. This is a hands-on, high-ownership role for someone who wants to get into the weeds, move quickly, and have a direct impact on a rapidly growing consumer product. You'll own meaningful pieces of the growth funnel, test new channels and strategies, analyze performance, and use agentic tools to automate and scale your work. The ideal person is comfortable operating independently, thinks analytically, and knows how to turn ideas into measurable growth. This is a hands-on IC role with significant opportunity to take on more ownership as we scale. We believe in hiring smart, curious people who are excited to learn and grow. If you're excited about this role but don't meet every single qualification, we'd still love to hear from you.

Responsibilities

• Build and optimize programs that bring new creators onto the platform — people who want to make and share games
• Develop creator-facing campaigns across paid social, SEO, and organic channels
• Help optimize the creator funnel from awareness through first game published
• Partner with the product team to surface creator milestones and wins that drive word-of-mouth
• Drive player acquisition and engagement across paid and organic channels
• Own hands-on paid media strategy and execution across social, search, programmatic, and emerging platforms
• Use data to identify where players drop off and run experiments to improve conversion and retention
• Test new acquisition channels and growth strategies to identify scalable opportunities
• Build agentic tools and workflows to automate and scale growth activities
• Run ads across Meta, TikTok, Google, and emerging platforms — including strategy, creative briefing, buying, testing, and optimization
• Use agentic tools to automate and improve campaign management wherever possible
• Help build the company's presence across gaming, tech, and creator economy media
• Develop organic social strategies that grow both creator and player audiences
• Own keyword research and contribute to SEO and content infrastructure that drives long-term organic growth
• Analyze performance, identify opportunities, and turn insights into actionable growth experiments

Requirements

• Have 3-7 years of experience in growth marketing, performance marketing, or a related discipline, with meaningful experience in consumer products
• Have hands-on experience running and optimizing paid acquisition campaigns
• Have experience building or leveraging agentic tools to automate repetitive marketing work
• Understand growth across acquisition, activation, engagement, and retention
• Think in systems and are excited to build repeatable growth programs rather than one-off campaigns
• Are comfortable operating as a highly autonomous IC — scrappy, resourceful, and self-directed
• Have strong analytical instincts and can move between data analysis, campaign execution, experimentation, and creative strategy
• Move quickly, learn new tools and channels, and aren't afraid to figure things out from scratch
• Are excited about AI, gaming, UGC, or the future of interactive entertainment

Skills

• Experience at a high-growth consumer platform such as YouTube, TikTok, Roblox, Twitch, or similar
• Background in UGC products or creator platforms
• Experience building growth programs from scratch at an early-stage company
• Familiarity with both B2C acquisition and community-led growth models
• Experience using AI or agentic tools to automate marketing workflows