Growth Marketer

Growth Marketer – Tavus About Tavus Tavus is a research lab pioneering human computing. We are creating new interfaces that bridge the gap between people and machines—removing the friction of today’s systems. Our real-time human simulation models enable machines to see, hear, respond, and appear real, allowing for meaningful, face-to-face conversations. Our technology infuses emotional intelligence into scalable, reliable virtual agents available 24/7, in every language, and on our terms. Imagine a therapist everyone can afford, a personal trainer adaptable to your schedule, or a fleet of medical assistants able to give every patient personalized care. With Tavus, individuals, enterprises, and developers can build conversational agents that connect, understand, and act with empathy at scale. We’re a Series B company, backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners. Join us and help shape a future where humans and machines truly understand each other. The Role Own measurable growth from discovery to long-term adoption We are seeking a Growth Marketer to build and scale the engine that transforms awareness into adoption, engagement, and revenue. You'll take ownership of growth initiatives across acquisition, activation, lifecycle, conversion, and product-led growth—identifying drop-off points in the customer journey, developing clear hypotheses, and running disciplined experiments to improve performance. This highly cross-functional and hands-on role involves close collaboration with Product, Sales, Design, Data, and the broader Marketing team. You'll develop campaigns, optimize customer journeys, and uncover new growth channels. As part of your work, you'll leverage the Tavus platform, use interactive demos, conversational video, and personalized experiences to create standout campaigns with measurable impact. This is a unique opportunity for a commercially minded marketer who pairs creativity with analytical rigor and seeks meaningful ownership at a high-growth AI company. What You'll Do Drive growth strategies across acquisition, activation, conversion, retention, and expansionDevelop a deep understanding of our key audiences—developers, product teams, and enterprise buyers—and turn insights into targeted campaignsAnalyze the customer journey to identify friction points and opportunities for improved conversionBuild and manage a structured experimentation roadmap across channels, messaging, landing pages, onboarding, pricing, and lifecycle communicationsLaunch and optimize paid and organic acquisition campaignsImprove website and landing-page conversion through robust testing, segmentation, positioning, and calls to actionCreate lifecycle campaigns to drive users from sign-up to value, active usage, qualified opportunities, and long-term adoptionPartner with Product to improve onboarding, feature adoption, and product-led growth loopsUse Tavus technology to deliver creative experiences, including live demos and personalized video campaignsCollaborate with Sales to improve lead quality, nurture, routing, and conversion from MQL to pipelineDefine success metrics, build clear reporting, and communicate progress, learnings, and next stepsLead growth initiatives from hypothesis through execution, analysis, and scalingHelp build and document processes, systems, and playbooks for scalable, repeatable growth You’ll Thrive Here If You Have experience owning measurable growth outcomes for B2B SaaS, developer tools, API-first technology, or fast-growing startupsUnderstand the dynamics of acquisition, activation, retention, and monetizationAre highly analytical, using data to spot opportunities, prioritize, and measure successBalance short-term pipeline wins with longer-term product adoption and sustainable growthPossess a strong experimentation mindset to turn opportunities into testable hypothesesAre comfortable across paid acquisition, lifecycle marketing, CRO, and product-led growthUnderstand funnels, cohorts, attribution, conversion rates, CAC, LTV, retention, and payback periodsMove smoothly between strategic planning and tactical executionCombine creative instincts with analytical skills for strong messagingCommunicate clearly, take ownership of outcomes, and operate effectively in a fast-paced, autonomous environmentAre excited about AI and eager to help define a new category Nice To Haves Experience marketing technical products to developers, product leaders, or enterprise tech buyersHistory of building repeatable growth engines in Series A/B companiesTrack record improving product activation, free-to-paid conversion, retention, or expansionExperience managing paid media budgets and acquisition efficiencyFamiliarity with platforms such as HubSpot, Segment, Amplitude, Mixpanel, Google Analytics, or LookerKnowledge of marketing automation, CRM architecture, audience segmentation, and attributionComfortable using SQL or collaborating with analysts to answer growth questionsExperience with account-based marketing or enterprise demand generationSuccess launching new products, entering new markets, or shaping new categoriesExposure to the Tavus API—bonus points if you’ve built something with it already! Benefits When you join Tavus, you’re part of a collaborative, high-impact team. Our benefits include: Competitive salaryEquity in a fast-growing Series B AI research companyFlexible working with regular in-person collaboration in San FranciscoUnlimited PTOComprehensive healthcare coverageEquipment and professional development stipendsTeam events and offsites At Tavus, you’ll learn quickly, directly influence company growth, and work alongside people you truly enjoy. Our Culture Culture creators, not culture fits. Diversity is core to our success—it drives how we hire, build, and communicate. By bringing together unique perspectives, we build stronger products and experiences. Tavus is growing fast, and we want you to grow with us. Ready to help define how the world discovers and adopts conversational video? Apply today!how the world discovers and adopts conversational video?