Performance Marketer

About the role

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. The Performance Marketer supports data-informed marketing decisions by providing audience insights, performance analysis, research support, and scalable marketing solutions. Working across marketing initiatives and channels, this role helps improve campaign effectiveness, optimize audience engagement, and support strategic decision-making through the application of established frameworks, tools, and best practices.

The Performance Marketer collaborates with stakeholders across Marketing and the broader organization to analyze performance, support audience strategy, improve marketing processes, and enable the efficient collection and reporting of customer and market feedback.

We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. Different experiences, skills, and approaches all have the potential to strengthen what we do.

Responsibilities

• Research Operations and Enablement
  • Build and manage survey bases, reporting, and standardized research workflows that support the collection and reporting of customer, market, and stakeholder feedback.
  • Analyze research results and identify meaningful themes, patterns, and opportunities that support stakeholder decision-making.
  • Partner with stakeholders to ensure research activities are executed efficiently, consistently, and in alignment with established processes and best practices.
• Performance Analysis & Optimization
  • Monitor, analyze, and interpret marketing performance data.
  • Identify trends, opportunities, and areas for improvement, and provide actionable recommendations that support optimization and marketing decision-making.
  • Develop reports, dashboards, and analyses that help stakeholders understand performance and outcomes.
• Audience Strategy and Intelligence
  • Support audience segmentation, audience selection, and targeting efforts using audience, behavioral, and performance data.
  • Apply established audience frameworks and best practices to improve campaign effectiveness and audience engagement.
  • Collaborate with stakeholders to ensure audience strategies align with campaign objectives and organizational priorities.
  • Analyze audience trends and engagement patterns to identify opportunities for improved targeting, personalization, and marketing effectiveness.
• Marketing Enablement and Process Innovation
  • Contribute to the development, maintenance, and continuous improvement of scalable marketing frameworks, tools, processes, and workflows.
  • Use data, stakeholder feedback, and performance insights to identify opportunities to improve efficiency, consistency, and effectiveness across marketing activities.
  • Support the creation and maintenance of frameworks, documentation, templates, and best practices that enable more effective marketing execution and decision-making.
• Strategic Partnership & Cross-functional Collaboration
  • Build effective working relationships with stakeholders across Marketing and the broader organization.
  • Provide support, recommendations, and expertise within assigned areas of responsibility.
  • Participate in cross-functional initiatives and projects that support organizational goals and improve marketing effectiveness.
  • Communicate findings in a clear, compelling manner that helps stakeholders understand opportunities, make informed decisions, and improve marketing effectiveness.

Requirements

• Bachelor's Degree.
• Strong writing, editing, Excel, and data-analysis abilities.
• Strong brand-development and brand-establishment abilities.

Preferred Qualifications

• Customer focused.
• Prior experience in higher education or educational technology.
• Proficient in Microsoft Office and Google software.
• Experience leveraging AI-powered tools to support research, data analysis, audience insights, content development, or workflow efficiency.
• Experience supporting audience segmentation, persona development, customer journey mapping, or lifecycle marketing initiatives.

Pay

$62,000 - $72,000/year. Exemption status: Exempt.

Schedule

The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, South Dakota, West Virginia, Wyoming.

Benefits

• Competitive pay and bonus plan.
• Generous Health Benefits (Medical, Dental, Vision).
• Contributions to your 401k retirement account through Fidelity.
• Generous paid time off, sick time, discretionary days, and paid holidays (International Day for the Elimination of Racial Discrimination, Juneteenth, Indigenous People's Day, and more!).
• Employee Assistance Program, Education Assistance Program.
• 100% employer-paid life and AD&D insurance.

Physical Requirements

Requires periods of close concentration. The employee must be able to multitask, must be able to sit for long periods, must be able to concentrate in a noisy/busy environment.