Performance Growth Design & Strategy

About the role

We are looking for a Performance Growth Design & Strategy to own the look, feel, and motion of our paid social advertising across Meta, TikTok, Reddit, YouTube, and emerging channels. You will design and edit static and video ad creative for these platforms, combining AI tooling with real craft. You will work in a tight 1-week test-and-learn cycle, using performance data and team feedback to iterate your way to winners.

• Previous work in telehealth, pharma, weight loss, or other regulated categories is a major plus.
• You will be creating in a space where platform policies are strict and creative has to thread the needle between compelling and compliant.
• This role is about making sure concepts that fit our strategy are fully executed and ready to go. Creating different versions to A/B test and getting ads that are production ready.

Responsibilities

• Design and edit static and video ad creative for Meta (Feed, Reels, Stories), TikTok, Reddit, and YouTube (Shorts + in-stream).
• Combine AI tooling with real craft using image, video, and voice generation to extend your output without drifting into AI-slop territory.
• Ship on a bi-weekly cadence with clear QA, file naming, and organized handoff to the marketing team.
• Iterate on winners using performance feedback (CTR, hook rate, thumb-stop, CPA, ROAS) and fatigue signals.
• Source and license commercial-use music and voiceover that fits each platform’s native tone - platform and library budget is provided as part of this position.
• Partner with the marketing to keep creative on-message and within platform policy for regulated health categories. The team will provide guidance and training on this.
• Grow opportunities with the role: Over time, take on creative strategy, A/B test ideation, and ad copy.
• Learn our industry and regulation guidelines to ensure we stay compliant and clear to consumers.
• Social media content support: Short form video content management may be needed on short notice to support organic social platforms - video editing, asset creation, a/b testing materials, and more.

Requirements

• 2–4 years of experience as a graphic designer, motion designer, or performance creative ideally at a DTC brand, agency, or in-house growth team.
• Ownership mentality. As an early-stage startup team member, what you touch is what you own. We need someone who will come in and plot the course to rapid growth for the company - when we grow, you grow.
• A strong fluency in static ad creation (Photoshop, Illustrator, Figma) with a feel for type, hierarchy, and scroll-stopping composition.
• A strong fluency in video editing (Premiere Pro, After Effects, and/or CapCut) with a grasp of pacing, hooks, captions, overlays, and platform-native conventions.
• Hands-on comfort with AI creative tools (e.g., Midjourney, Firefly, Runway, Sora, ElevenLabs, Nano Banana, ChatGPT), and judgment about when AI helps vs. when it hurts the work. This is not a role that can be entirely outsourced to AI.
• A performance-marketing mindset. You know the difference between brand work and direct response, and you understand concepts like hook rate, CTR, CVR, CAC, and creative fatigue.
• Commercial music and voiceover literacy. You know when royalty-free is safe, and how to brief or generate a VO that sounds like a real person OR source a speaker for commercial work.
• Awareness of the GLP-1 / telehealth landscape — you don’t need to be an expert or a patient, but you’re curious about the category and the consumer.
• Comfort in a startup environment. This includes high autonomy, fast decisions, changing priorities, and doing more than strictly what’s on this JD.

Qualifications

• At least 5 hours of daily overlap with US Central business hours.
• Bonus points for experience designing for a regulated or protected category (telehealth, pharma, weight loss, supplements, financial services, gambling, CBD, etc.) and a working knowledge of how Meta, TikTok, Reddit, and Google health-and-wellness ad policies shape creative.
• Illustration chops (hand-drawn, vector, or mixed) that can give our work a distinct visual point of view.
• 3D / motion graphics (Blender, Cinema 4D, After Effects expressions) or interest in building a UGC-style library.
• Copywriting, including short-form, direct response, platform-native. We A/B test copy, and if this is your strength we’ll let you run with it once you’re comfortable.
• Platform-native tone. You can instinctively tell why a TikTok ad shouldn’t look like a Meta ad, and why neither should look like a Reddit ad.
• Familiarity with Marketing KPIs: You know what a lower-than-average CTR could indicate and can propose changes to influence 6-sec view rate.
• Tools We Expect You to Know (or Learn Fast): Design & motion: Figma, Canva, Photoshop, Illustrator, Premiere Pro, After Effects, or CapCut. AI creative: Midjourney, Firefly, Runway, ElevenLabs, ChatGPT/Claude, or Nano Banana (or your equivalents). Audio & VO: Artlist, Epidemic Sound, Musicbed, ElevenLabs, or Descript. Collaboration: Notion, Slack, Frame.io or similar review tools, and Google Drive.